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The Top 20 Most Affordable Survey Software Report - Capterra

The Top 20 Most Affordable Survey Software Report - Capterra | The MarTech Digest | Scoop.it
Want a survey software that won't break the bank? Find the most cost-effective solution with Capterra's Top 20 Most Affordable Survey Software.
CYDigital's insight:

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Top 10 Online Survey Software of 2015 for B2B Marketing - SEMrush

Top 10 Online Survey Software of 2015 for B2B Marketing - SEMrush | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Click through for links and descriptions.

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The 20 Most Popular Survey Software Solutions [Infographic] - Profs

The 20 Most Popular Survey Software Solutions [Infographic] - Profs | The MarTech Digest | Scoop.it
Market Research - SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Any surprises? Nahhhhh.....

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Chaitanya Patne's comment, December 11, 2015 6:55 AM
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Twitter confirms it’s experimenting with native polls in tweets - VentureBeat

Twitter confirms it’s experimenting with native polls in tweets - VentureBeat | The MarTech Digest | Scoop.it
Twitter is looking at possibly letting users add quick polls to their tweets. A company spokesperson confirmed the move in a statement to VentureBeat saying, “We’re experimenting with a new way to poll users on Twitter.”

Right now, it looks like polls are only visible on Twitter’s mobile apps and website, but not on desktop applications like TweetDeck. There’s no indication of whether this capability will be rolled out to the rest of Twitter’s 316 million monthly active users. It’s still in the experimental stage (meaning it could get shelved), but today’s announcement may certainly signal a move toward a wider rollout.


marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

CYDigital's insight:

This has legs! Get creative!!

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The 20 Most Popular Survey Software [Infographic] - Capterra Blog

The 20 Most Popular Survey Software [Infographic] - Capterra Blog | The MarTech Digest | Scoop.it
Ever wondered what the top 20 most popular survey software options are? We did! So we did the research and put the results in this infographic for you.


marketingIO bridges the gap between your MarTech and your in-house experience. 

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SurveyMonkey to sell comparative data - The Hub

SurveyMonkey to sell comparative data - The Hub | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital's insight:

Mixed feelings about this. On one hand, it is excellent information esp. for the SMB. On the other hand, you work hard for your data, and even if anonymous, you may not want it shared.

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Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice - Profs

Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice - Profs | The MarTech Digest | Scoop.it

Basic/ Digest...


1. Listen before you ask

Big Data—including what you hear on social media—can provide clues on what you should be asking people in the first place. Tune in to find out what people care about so you're not just asking about the known unknowns, you're also asking about the unknown unknowns.

 

2. Tell people what happened to their feedback

Because of high-profile privacy breaches, more consumers are wondering what exactly happens to the data they share with companies. If your customers see that the data they have shared is concretely affecting your business decisions, they'll feel better about sharing it with you.

 

3. Ask for permission

To avoid intruding on their customers' privacy, marketers should ask for permission before gathering data in the first place. Gaining consent will help build customer confidence—an important ingredient in encouraging people to speak to you.

 

4. Avoid using vague buzzwords

One consequence of heightened concern about the use of their data is that customers want more transparency. Marketing lingo is vague, and it does little to build public trust. Marketers may like words like "love," "authenticity," and "loyalty", but customers aren't always looking for love; they are looking for clarity on why you're asking for 10 years' worth of credit card statements.

 

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CYDigital's insight:

Basics to any client feedback process, but sometimes we lose the basics. A good reminder.

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How Do You Produce More Interesting Content? [CHART] - Eloqua | #TheMarketingAutomationAlert

How Do You Produce More Interesting Content? [CHART] - Eloqua | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Having a detailed understanding of what your audience is interested in is imperative. The beauty of this imperative is that it doesn’t have to be an expensive research study conducted by a third party.  A simple survey using one of the many inexpensive online tools can be very effective.  Simply engaging directly with your audience at events, through social networks, at customer meetings, etc. also can be very effective.  At the end of the day, consistently engaging with your audience needs to be part of the fabric of your entire marketing organization.

 

Once you know what they want, creating interesting content is easy because your audience already told you they are interested in it! Allowing your audience’s feedback to dictate your corporate marketing objectives isn’t a nice-to-have, it’s a must-have, to deliver on the imperative to create more engaging and compelling content.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital's insight:

Surveys are so easy, but reporting and writing is a bit tricky. Here's the downside: a smart survey has to have a smart sample, i.e., a sample that reflects the market. Way too many surveys are conducted without proper sampling, and reflect nothing of importance.

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BtoB study: Automation adoption accelerates, but obstacles remain | BtoB Magazine

BtoB study: Automation adoption accelerates, but obstacles remain | BtoB Magazine | The MarTech Digest | Scoop.it

Digest...


Marketing automation is making inroads at many b2b companies, with 46% currently using marketing technologies in some form and another 20% evaluating platforms to adopt, according to a new study by BtoB.

 

Among those marketers currently using marketing technology, 62% said they are “strong” or “full” adopters, compared with 40% who said they were as committed in 2012. For 2014, this figure is projected to jump to 81%, according to BtoB's “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns.” The study is based on an online survey conducted in April that drew 204 marketer respondents.

 

Marketers are clear about the tasks marketing automation can address. Seventy-eight percent of survey respondents cited online lead generation as a major goal when implementing a marketing automation solution, followed by tracking website visitors (77%), managing marketing campaigns and tracking lead activity (70% each), lead scoring and qualification (69%) and automated lead nurturing (62%).


CYDigital's insight:

So a couple of things...

1) Marketing automation, as used in this study, needs to be defined.

2) There seems to be a flip-flopping between marketing automation and marketing technology.

3) Online survey: the sample is instantly biased.


Regardless, the overall thought is correct: an ever-increasing movement towards marketing technology.


  • See the article at www.btobonline.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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How to Design a Marketing Survey That Yields Legitimate Results - Hubspot

How to Design a Marketing Survey That Yields Legitimate Results - Hubspot | The MarTech Digest | Scoop.it
Learn how to design an accurate and effective marketing survey that provides you with legitimate responses -- and results.


Summary outline:

1) Decide How You'll Use the Data

  • Consider Question Formatting
  • Consider Consistency
  • Consider Respondents' Demographic Information

2) Draft an Initial Outline & Get Early Buy-In

3) Write Statistically Valid Questions

Common Structural Mistakes in Survey Design to Avoid:

  • Avoid Leading Questions
  • Prevent Assumptive Closes
  • Don’t Imply Answers
  • Never Coerce
  • Pay Attention to Scale
  • Clarify Your Language

4) Ruthlessly Edit Your Survey

5) Put Your Survey Questions in the Right Order

In addition to writing valid questions, you should also pay close attention to the order in which you present them. Here are three keys to making sure your survey arrangement delivers the data you want:

  1. Put Demographic Questions First (And Make Them Mandatory)
  2. Transition From General to More Specific Questions
  3. Randomize Questions Choices

6) Incorporate a Separate Copy Edit Round 

Here is a brief list of questions I asked my team to review the final draft of my survey with:

  • Can we make the questions clearer or more concise anywhere?
  • Do all the verbs agree?
  • Are the questions parallel? Beyond the verbs, are all the questions structured alike, like you would make sure all the headers in a blog post agree.
  • Is the punctuation correct and consistent between questions? (E.g. Include all periods or none)
  • Do the questions all seem to be written by one person? With so many people weighing in on a survey, check to make sure your survey questions have a consistent tone and style.
  • Does the content in the survey align with our written style guide?
CYDigital's insight:

A very useful and intelligent article to help with the survey design process. This should be made available for future reference.


  • See the article at blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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Are surveys a thing of the past?

Are surveys a thing of the past? | The MarTech Digest | Scoop.it

Has social media led to the death of social media?


Even if social media reduces the survey's prominence, savvy companies won't limit their feedback collection mechanism to social media. After all, social media isn't the end-all and be-all of customer intelligence.

It can provide great insight, but it's just one view, and a highly imperfect one at that.


And there's still a lot to like about surveys:

  • Well-designed surveys can obtain answers to specific questions a business has deemed important. Social buzz may have value, but there's no guarantee it will answer the questions you need answered.
  • They can be segmented, making it possible to gain insights that would be difficult if not impossible to obtain using social media.
  • Surveys can be tightly controlled. If the ultimate goal of listening to customers is to make better business decisions, having a methodology for collecting and analyzing data is crucial.


Put simply, there's a lot a survey can do that analysis of passively-gathered social media data probably can't, and vice versa.


CYDigital's insight:

See the article at econsultancy.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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Top-5 Digital Survey Solutions

Top-5 Digital Survey Solutions | The MarTech Digest | Scoop.it

And they are (linked for your convenience)...


SurveyPro

iPerceptions

ForeSee Results

OpinionLab

SurveyMonkey

CYDigital's insight:

See the article at www.websitemagazine.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing has the experienced, knowledgeable staff  to help you with and manage your marketing automation.  Contact us.

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