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The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips

The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips | The MarTech Digest | Scoop.it
Looking for a way to personalise your website, but budget is tight? In this guide, I show you how to provide a personalised experience using Google Tag Manager - 100% FREE.
CYDigital's insight:

The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips

 

You'll want to bookmark this one. Superb!

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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AdWords Conversion Linker: What is it and why do you need it? - Econsultancy

AdWords Conversion Linker: What is it and why do you need it? - Econsultancy | The MarTech Digest | Scoop.it
In the last few days you might have seen an overlay banner in your Google Tag Manager account similar to the one above.

This is related to an email AdWords sent out at the beginning of September regarding the upcoming Safari update which introduces the Intelligent Tracking Prevention (ITP). 

The new technology intends to improve people’s privacy by using machine learning to determine which domains can track people across sites. It works by limiting tracking for the allowed domains by only letting cookies act in a third-party context for 24 hours. This article will explain what the Adwords Conversion Linker is, why it came about, and how you can implement it to avoid losing out on essential data.
CYDigital's insight:

More on the new Conversion Linker.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Sanjana Singh's comment, 14 November 2017, 10:00
You can maximize your AdWords conversion by associating your ad with sitelink extensions. The CTR will increase by 30% and it will bring significant increase in conversion rate too. But, if you add visual sitelinks in you ad you can get 50% more CTR. The detail you will get in http://www.techmagnate.com/blog/google-unveils-visual-sitelinks-images-sitelink-extensions-mobile-search-ads/ You may have a look.
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What Is Tag Management? A List of Enterprise Tag Management Systems | MarTech

What Is Tag Management? A List of Enterprise Tag Management Systems | MarTech | The MarTech Digest | Scoop.it
What is Tag Management?

Tagging a site is adding some script tags to the head, body or footer of a site. If you’re running multiple analytics platforms, testing services, conversion tracking or even some dynamic or targeted content systems, it almost always require you to input scripts into your content management system’s core templates. Tag management systems (TMS) provide you with one script to insert into your template and then you can manage all others through the third party service. The tag management system allows you to build containers where you can intelligently organize the tags that you wish to manage.
CYDigital's insight:

And it includes a complete review of all tag management systems. Helpful.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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14 Common Mistakes With UTM Tags (and How to Avoid Them) - Holini

14 Common Mistakes With UTM Tags (and How to Avoid Them) - Holini | The MarTech Digest | Scoop.it

"Contents

  • Mis-tagging Social Media links and not separating paid and non-paid social campaigns
  • Setting the medium to “cpc” when tagging Social Media campaigns
  • Mixing lowercase and uppercase letters
  • Making UTM parameter values difficult to read in campaign reports
  • Incorrectly using ‘&’, ‘=’, ‘?’ and ‘#’ symbols in UTM tags
  • Using UTM tags to track internal links
  • Not testing tagged links before using them
  • Creating unique campaign names for each medium and source
  • Making spelling mistakes when using Google Analytics UTM tags
  • Not following a consistent naming convention for UTM campaigns
  • Confusing the purpose of  “utm_source” and “utm_medium” parameters
  • Not using the mandatory utm_source parameter"
CYDigital's insight:

Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing

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Google Analytics Attribution Models and UTM Parameters - Stats and Bots

Google Analytics Attribution Models and UTM Parameters - Stats and Bots | The MarTech Digest | Scoop.it
If you are similar to most people, it’s likely you are using the default attribution model in Google Analytics, i.e. Last Interaction.
Just because it is the default option, that does not mean it’s the right one for you. In this article, we will tell you how to set up a Google Analytics attribution model and UTM parameters based on your product and the stage of your company.
CYDigital's insight:

An excellent guide!

 

For More #MarTech: http://bit.ly/miocom

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How to Implement SEO Changes Using Google Tag Manager

How to Implement SEO Changes Using Google Tag Manager | The MarTech Digest | Scoop.it
A solution is to use a tag management system (when one is installed and configured). In this article I’ll be referencing Google Tag Manager (GTM), which is the most widely used tag manager (accounting for 72.6% of the tag management market, according to BuiltWith.com). Tag managers use a single JavaScript container tag to inject various different tags (e.g. tracking, remarketing, and CRO tags) into webpages. The benefit of this is that in order to add or amend tags, it’s not necessary for a developer to make any changes to the page; changes can be made to the tags within a container and these tags will be implemented on the page.

Tag managers are mostly used to implement off-the-shelf tags, like Google Analytics or Facebook tracking. A lesser-known functionality is to implement custom HTML snippets (which can include JavaScript code). This allows you to make any arbitrary changes you like to the HTML of a page (or set of pages) based on rules you define. A benefit of using tag managers is that you can apply changes to pages at scale across a site with a single tag.

This allows us to bypass CMS restrictions and development queues, directly applying changes to things like page titles, canonical tags, and on-page content.
CYDigital's insight:

Excellent hands-on, step by step guidance. CT then bookmark.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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The Growing Intelligence of Tag Management - DMNews

The Growing Intelligence of Tag Management - DMNews | The MarTech Digest | Scoop.it

"As personalization initiatives only become more saturated with data and information, it is imperative for marketers and brands to recognize the power of tag management in the future. In fact, 51% of software investment solutions for personalization initiatives are expected to revolve around tag management, according to Forrester's Digital Experience Technology and Delivery Priorities report.


Tag management systems are important; or as James McCormick, a principal analyst at Forrester Research, puts it quite simply:


"Tag management is the most boring name for the perhaps the single most impactful practice firms need to master to succeed at any digital engagement program that needs to scale — never mind its importance to the efficacy of digital marketing efforts.""

CYDigital's insight:

And it's not that hard to install (see Google Tag Manager). CT for why you may need it.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The Five Minute Guide to Installing Google Tag Manager - CrazyEgg

The Five Minute Guide to Installing Google Tag Manager - CrazyEgg | The MarTech Digest | Scoop.it
Just so you’re clear, GTM is not a replacement for Google Analytics, but instead works in conjunction with the tools you’re probably already using.
Here’s where we’re headed in this article.
  • First, I want to encourage you to use GTM.
  • Then I’ll show you how to set it up.
  • Next, we’ll walk through the process of creating a tag, a trigger, and publishing it.
By the end of this article, you should have a solid understanding of tags and how to use them.
CYDigital's insight:

Can't get any easier...

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How to Implement Google Analytics Custom Groups with Google Tag Manager | MarTech

How to Implement Google Analytics Custom Groups with Google Tag Manager | MarTech | The MarTech Digest | Scoop.it
In a previous article, I shared how to implement Google Tag Manager and Universal Analytics. That’s a fairly basic starter just to get you off the ground, but Google Tag Manager is an incredibly flexible (and complex) tool that can be used for dozens of different strategies.

One of those strategies is the ability to populate Content Grouping in Universal Analytics using Google Analytics. This article is going to be a combination of problems to be aware of and a step-by-step guide in specifically implementing Content Grouping using DuracellTomi’s Google Tag Manager plugin for WordPress, Google Tag Manager and Google Analytics.

Step 1: Setting Up Google Analytics Content Grouping
Step 2: Setting Up DuracellTomi’s WordPress Plugin for Google Tag Manager
Step 3: Setting Up Google Tag Manager
Step 4: Is Google Tag Manager Actually Working?
Step 5: Setting Up Content Groupings in Google Tag Manager
CYDigital's insight:

CT for the details.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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How to Install Google Tag Manager and Universal Analytics | MarTech

How to Install Google Tag Manager and Universal Analytics | MarTech | The MarTech Digest | Scoop.it
For today’s article, I have 3 goals:

  • How to install Google Tag Manager on your Site (with some details for WordPress added).
  • How to add a user from your Agency so they can manage Google Tag Manager.
  • How to configure Google Universal Analytics within Google Tag Manager.
This article isn’t just written for you, it’s actually a step by step for our clients as well. It will allow us to manage GTM for them and continue to both optimize how external scripts are loaded as well as enhance their Google Analytics reporting.
CYDigital's insight:

Excellent guidance!

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Data and tag management: the DNA of marketing personalization - Marketing Land

Data and tag management: the DNA of marketing personalization - Marketing Land | The MarTech Digest | Scoop.it
Do you find it surprising that tag management gets ranked among the top three personalization investments? You shouldn’t. Business and marketing leaders increasingly understand that timely data about individual consumers is not just a nice-to-have, but a must-have to market to people, not cookies or anonymous demographic segments.

Tag management makes data a kind of DNA of marketing personalization. Think of it this way: Of the massive volumes of undifferentiated data, tagging collects and organizes information from sources as diverse as websites, media buys, mobile apps, social media, customer analytics and Internet of Things (IoT) devices. Advanced tag management combines and integrates that data with offline sources such as CRM, POS, call centers, loyalty programs and more.

Because tag management is integrated with the digital marketing ecosystem, it serves as a pragmatic tool to make all of this customer intelligence actionable. Marketers should not underestimate its relationship to the power of a broader customer data platform.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Ensighten’s tags open up data collection for IBM’s Marketing Cloud - Marketing Land

Ensighten’s tags open up data collection for IBM’s Marketing Cloud - Marketing Land | The MarTech Digest | Scoop.it
For digital marketers who have invested in IBM’s Marketing Cloud as well as other vendors’ digital tools, Ensighten is now offering more flexibility.

The tag management firm has announced that its data collection mechanisms can now be used to provide data for IBM’s Universal Behavior Exchange (UBX), which is designed to exchange data between commonly used marketing platforms.

The cloud-based UBX is a exchange of individual behavioral data between systems, so that marketers don’t need to contact IT to integrate, say, mobile marketing platform Vibes, social media marketing platform Shoutlet, and IBM’s Marketing Cloud.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Google Tag Manager: What Marketers Need to Know : Social Media Examiner

Google Tag Manager: What Marketers Need to Know : Social Media Examiner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Comprehensive overview of the topic. A great resource to bookmark.

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Why Tag Management Is The Way Forward In 2016 - Marketing Land

Why Tag Management Is The Way Forward In 2016 - Marketing Land | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Google TagManager - Adding Schema Markup | SERPWoo

Google TagManager - Adding Schema Markup | SERPWoo | The MarTech Digest | Scoop.it
Google Tag Manager has many uses, but one of my favorite things to do is add schema code using GTM. Honestly this is probably my favorite Google product to date, and unleashing its power to help you crush the SERPs is what I am here to show you. Google loves structured data, and personally I do not see that changing any time soon. Using the GTM tag system, we are able to add markup for just about anything by creating tags. As someone who does this at an agency, Tag Manager has made markup considerably easy and I hope this can apply to others.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Perfect for the non-developer! An excellent guide!

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3 changes that will re-make your analytics - ClickZ

3 changes that will re-make your analytics - ClickZ | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Tag management: if you have the energy, budget and chops, then no better path towards attribution. More info when you click through.

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Ensighten Now Offers Turnkey Tag Management Integration With More Than 50 Percent of All Digital Marketing Vendors Tracked by chiefmartec.com - Ensighten

Ensighten Now Offers Turnkey Tag Management Integration With More Than 50 Percent of All Digital Marketing Vendors Tracked by chiefmartec.com - Ensighten | The MarTech Digest | Scoop.it

"Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced that it now offers turnkey tag management integrations with more than half of all existing digital marketing vendor technologies as defined by chiefmartec.com, with more technologies being added each week.


Ensighten's turnkey vendor integrations, among the highest in the industry, are part of the app marketplace within Ensighten Manage, the market-leading enterprise tag management system. Select customers include global brands such as Microsoft, Capital One, United Airlines, T-Mobile and hundreds more. The vendor apps cover every major marketing category, from analytics and advertising to marketing automation and personalization. These seamless integrations make it easier than ever for marketers to deploy nearly any best-of-breed marketing technology, as well as incorporate rich customer data into unified customer profiles, and control how the applications interact with consumers based on specific rules and triggers. Ensighten customers are also using the company's patented no-SDK mobile tagging platform to deploy and optimize these technologies across their mobile apps with ease.


Earlier this year, www.chiefmartec.com, a global authority on marketing technology trends, released its 2015 Marketing Technology Landscape Supergraphic, which features 1,876 marketing technologies in 43 categories. The list, viewed as a benchmark within the industry, has grown steadily over the years, sending many companies in search of an enterprise tag management solution to help streamline vendor deployment and unify fragmented data sources to create a single customer view."


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Pretty damn impressive.

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Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications - MarketingLand

Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications - MarketingLand | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

CYDigital's insight:

Data Connectors: it ain't easy. But with it comes attribution!

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Five important things to look for in a tag management tool - Econsultancy

Five important things to look for in a tag management tool - Econsultancy | The MarTech Digest | Scoop.it

Make the term “personalization” redundant in everything you do.

CYDigital's insight:

If you're looking at a tag management tool and it doesn't offer unified marketing, then it's not a tag management tool!

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[FREE WHITE PAPER] How to Tame the Digital Marketing Beast | Tealium

[FREE WHITE PAPER] How to Tame the Digital Marketing Beast | Tealium | The MarTech Digest | Scoop.it
THE BEAST IN THE MACHINE

There’s a beast living in your digital marketing machinery and he’s throwing a wrench into your best-laid marketing plans—you just may not fully realize it yet. The Beast represents complexity and delay, caused by a growing reliance on tag-based marketing technology and the inability to negotiate that complexity. The Beast is annoying and sometimes cruel, but he is not evil or malicious. He can be tamed. This guidebook tells you how to transform the Beast, and your digital operations so you can experience the full potential of your marketing technology investments.

FILL OUT THE FORM AND DOWNLOAD THE FULL REPORT NOW!


MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital's insight:

Tealium is about tag management. Behind a reg form.

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Free Whitepaper: The ROI of Tag Management | Tealium

Free Whitepaper: The ROI of Tag Management | Tealium | The MarTech Digest | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

CYDigital's insight:

I referenced this report a few days ago, but please download for your own perusal.

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Why Digital Marketers Need to Care About Tag Management - eMarketer

Why Digital Marketers Need to Care About Tag Management - eMarketer | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital's insight:

You've got Tealium and Google Tag Manager. Either way, if you can get this done, it's a big part of your ROI battle done.

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Tealium Raises $30.7M To Become The Data Pipeline For Personalized Marketing - TechCrunch

Tealium Raises $30.7M To Become The Data Pipeline For Personalized Marketing - TechCrunch | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital's insight:

Tealium is the leader in tag management. FYI.

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FREE Report: Quantify How Well You Unify - Tealium

FREE Report: Quantify How Well You Unify - Tealium | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital's insight:

Tealium is a tag management leader. Behind a quick reg form.

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When To Deploy A Tag Management Solution: 8 Scenarios - Marketing Land

When To Deploy A Tag Management Solution: 8 Scenarios - Marketing Land | The MarTech Digest | Scoop.it

Digest...


The tags are typically used for data collection, but can also launch product functionality. By streamlining tag deployments, marketers can increase campaign velocity, increase site performance and set the stage for driving more personalized customer interactions across channels and devices.

 

1. Before A Web Site Redesign

2. Before Deploying Enterprise Analytics

3. Before Expanding Acquisition Or Performance Marketing Activities

If you’re planning to ramp up your digital marketing activities by investing in one or more key solutions, save yourself the headache and start with a tag manager.

4. When Evaluating New Vendor Products

5. Before Expanding The Functionality Of Your Free TMS

6. Before Deploying Mobile Apps

8. Before Purchasing Data Feeds

 

 

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital's insight:

If you need more information on tag management, go here:

http://www.scoop.it/t/the-marketing-automation-report/?tag=tag+management 

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