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Account-Based Marketing Leader Terminus Acquires BrightFunnel - MarTech Series

Account-Based Marketing Leader Terminus Acquires BrightFunnel - MarTech Series | The MarTech Digest | Scoop.it
Terminus, the leader of the account-based marketing (ABM) movement, announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create, measure, and operationalize account engagement in support of efficient growth and exceptional buyer experiences. Terminus is proud to welcome 40 new “Terminators,” who will continue to be based in the office BrightFunnel established in the heart of San Francisco.

The Terminus ABM platform is used by marketing teams at more than 400 companies to orchestrate account-based advertising, operationalize account web engagement, and report on target account progression through the funnel. BrightFunnel helps nearly 100 companies connect marketing to revenue through market-leading B2B analytics, including AI-powered multi-touch attribution, account-based measurement, and revenue funnel analytics.
CYDigital/marteq.io's insight:

Account-Based Marketing Leader Terminus Acquires BrightFunnel - MarTech Series

 

This is a very smart merger: ABM + attribution, and a consolidation of accounts. Smart!!

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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HubSpot Makes 1st Startup Investment to Fill an Inbound Marketing Blind Spot - Bostinno

HubSpot Makes 1st Startup Investment to Fill an Inbound Marketing Blind Spot - Bostinno | The MarTech Digest | Scoop.it
HubSpot has made its first startup investment to cover a blind spot in inbound marketing.

The Cambridge marketing tech company announced on Monday it participated in the $10.3 million Series B round as a strategic investor for Atlanta-based Terminus, which provides account-based marketing software. Company spokeswoman Ellie Botelho confirmed to me that this is the company's first investment in a startup.

"It's a meaningful step in our ongoing mission to move from being an applications company to a platform company," Botelho said of the acquisition.
CYDigital/marteq.io's insight:

Something Salesforce should've been doing way back when the AppExchange was formed.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Terminus Releases Account-Based Marketing Orchestration Platform for B2B Marketers - MarTech Advisor

Terminus Releases Account-Based Marketing Orchestration Platform for B2B Marketers - MarTech Advisor | The MarTech Digest | Scoop.it
Terminus, the account-based marketing (ABM) platform, announced the launch of its orchestration and measurement tools for B2B marketers. This new suite of features empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at scale.
At its core, account-based marketing is a focused approach to B2B marketing in which marketing and sales (or smarketing) teams engage all key decision-makers at best-fit target accounts to turn them into customers. The Terminus ABM platform solves this challenge by allowing marketers to orchestrate cohesive and highly targeted campaigns while delivering key metrics to optimize the impact of these account-based tactics.
CYDigital/marteq.io's insight:

Very interesting.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Grade Your ABM Tech Stack | Terminus

Grade Your ABM Tech Stack | Terminus | The MarTech Digest | Scoop.it
Grade your ABM tech stack
CYDigital/marteq.io's insight:

Terminus is focused on ABM, so this offer makes complete sense.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Terminus Launches New Targeting, Direct Mail Features For ABM Platform - Demand Gen Report

Terminus Launches New Targeting, Direct Mail Features For ABM Platform - Demand Gen Report | The MarTech Digest | Scoop.it
Terminus unveiled new features for its account-based marketing platform designed to enhance the way B2B marketers target accounts, execute campaigns and move leads through the funnel.

The features are viewed through the Account Hub, a new dashboard intended to provide visibility into campaign strategies with real-time account behavior. Users can adjust campaigns in real-time based on account engagement to increase targeting and enhance ABM initiatives. Users can also set goals and strategies at the account level, as well as segment accounts based on these goals.
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Terminus closes $7.5 million round for its B2B marketing tool - VentureBeat

Terminus closes $7.5 million round for its B2B marketing tool - VentureBeat | The MarTech Digest | Scoop.it
Marketing startup Terminus announced yesterday that it snagged a $7.5 million funding round. The investment, $5 million in equity and $2.5 million in venture debt, was led by Edison Partners.

“Terminus is taking Marketing Automation to the next level with Account Based Marketing, which allows customers to engage on their preferred channels (mobile, social, web, videos) and on their time,” explained Terminus cofounder and CMO Sangram Vajre.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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