The MarTech Digest
545.3K views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital
Scoop.it!

How to Build a Web-Based Tool to Grow Your Email List - SEMrush

How to Build a Web-Based Tool to Grow Your Email List - SEMrush | The MarTech Digest | Scoop.it
Step 1: Come Up with a Web-Based Tool Idea

Step 2: Create a Minimum Viable Product

Step 3: Develop Your Tool

There are two ways to do this: In-house or by hiring a developer. Of course, each has its pros and cons.

Step 4: Promote Your Tool
CYDigital's insight:

Not easy. It really has to point to an inconvenience. CoSchedule's Headline Analyzer is a great example.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
Crowdholding's curator insight, March 9, 2017 3:52 AM
Come up with ideas and grow your email list!
 
Scooped by CYDigital
Scoop.it!

Why Creating Tools Can be a Better Investment Than Creating Content - QuickSprout | #TheMarketingAutomationAlert

Why Creating Tools Can be a Better Investment Than Creating Content - QuickSprout | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Key excerpt...


If you want similar results, you can add a free tool to your website, but before you do, there are a few things you need to know:

  • Simplicity is the ultimate sophisticationWhatever you end up creating, make sure it is easy to use. Creating a complicated product that is feature rich won’t get you as far as creating a simple product.
  • Build for others, not yourself  – before you start building any product, you should survey your visitors and figure out what they want. If you build something that solves their problems, it’s more likely to be successful.
  • Wireframe before you design and develop – once you know what your visitors want you to build, make sure you wireframe it before you start the design and development process. Once you have wireframes, go back to your visitors and get feedback to make sure you are on the right track.
  • Design before you code – I’ve found that it’s easier and cheaper from a development standpoint if you have your designs completed before the development process starts. This way your engineers won’t overdevelop.
  • One domain is better than two – in most cases, you are better off launching your product on your existing domain… especially if your existing domain has traffic. My co-founder and I have tried creating tools on separate sites, and they typically haven’t done as well. If you launch your tool on a separate domain name, be prepared to spend triple the amount of time marketing it.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


CYDigital's insight:

Creating a tool is (almost) akin to creating a software app. Will it provide you with a better return than content? Absolutely. Is there a required level of effort that is software dev related (think agile)? Definitely. If you don't have this background, you WILL get hosed.

more...
No comment yet.