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The 20 Best New Social Media Tools to Try in 2018 and How to Use Them - Buffer

The 20 Best New Social Media Tools to Try in 2018 and How to Use Them - Buffer | The MarTech Digest | Scoop.it
We partnered with Product Hunt to bring you the top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.
CYDigital/marteq.io's insight:

The 20 Best New Social Media Tools to Try in 2018 and How to Use Them - Buffer

 

Please click through for the details.

 

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20 Best Website Audit Tools To Boost Your Website’s Visibility - Design Web Kit

20 Best Website Audit Tools To Boost Your Website’s Visibility - Design Web Kit | The MarTech Digest | Scoop.it
If you want to make it to the top, you can’t just kick back and relax after launching your website. You should keep optimizing it and growing. One of the routines that you can’t discard is website audit. In the past, this procedure used to be very time-consuming. The website audit professional or team had to manually check hundreds of pages. Fortunately, now you can find plenty of automated website audit tools on the Internet. Today, we invite you to meet 20 best website audit tools for improving your website’s visibility in search engines.

Before we start, we want to forewarn you that there is no chance you find a one-size-fits-all solution. Each of the best website audit tools has its own peculiarities, draws, and limitations. Therefore, you’re bound to benefit from checking out all of them and sticking to 2 – 3 tools for checkups. So, let see best website audit tools on the list for 2017.
CYDigital/marteq.io's insight:

20 Best Website Audit Tools To Boost Your Website’s Visibility - Design Web Kit

 

An excellent collection.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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4 Marketing Automation Trends to Watch in 2018 - CMSwire

4 Marketing Automation Trends to Watch in 2018 - CMSwire | The MarTech Digest | Scoop.it
1. Automated Social Media Outreach, e.g., SocialDrift 
2. Integrated Behavior-based Email Workflows, e.g., Ad Espresso and LeadsBridge
3. Predictive Lead Scoring, e.g., Infer 
4. Personalized Content Recommendations, e.g., Optimizley Personalization and Adobe Target 
CYDigital/marteq.io's insight:

4 Marketing Automation Trends to Watch in 2018 - CMSwire

 

Lead scoring is useless at a multi-product/service company. Wish this would change soon.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins - CrazyEgg

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins - CrazyEgg | The MarTech Digest | Scoop.it

"Every tool on this list fits the following criteria:

--Can be completely installed and running in under 30 mins
--Free or low-cost
--Compatible with WordPress websites
--Will significantly boost your conversion rate immediately upon install
Okay, time for your cheat sheet..."

CYDigital/marteq.io's insight:

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins - CrazyEgg

 

Some that are free.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Top 30 Sites For Free Enterprise Software Research - Forbes

Top 30 Sites For Free Enterprise Software Research - Forbes | The MarTech Digest | Scoop.it
Amazon Web Services, Salesforce, and Oracle have entire sites dedicated to providing the latest industry analyst research.

SAS provides industry analyst reports on analytics, Big Data, Business Intelligence, Customer Intelligence, Data Management, Fraud, and Security Intelligence and Risk Management.
CYDigital/marteq.io's insight:

Top 30 Sites For Free Enterprise Software Research - Forbes

 

Click through for the list. Invaluable if you're in this space.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Build an Awesome Marketing Stack With Real Life Examples - CoSchedule

How to Build an Awesome Marketing Stack With Real Life Examples - CoSchedule | The MarTech Digest | Scoop.it
Learn exactly how to build an effective marketing technology stack. Plus, see the exact marketing tools and technologies we use at CoSchedule.
CYDigital/marteq.io's insight:

How to Build an Awesome Marketing Stack With Real Life Examples - CoSchedule

 

A great place to start if you're new to marketing stacks.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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10 Useful Tools for Creating Content, Writing, and Researching - Social Media Examiner

10 Useful Tools for Creating Content, Writing, and Researching - Social Media Examiner | The MarTech Digest | Scoop.it
#1: Speed Up Your Writing With TextExpander
#2: Organize Online Research With OneTab
#3: Create Screenshots, Screencasts, and GIFs With CloudApp
#4: Build UTM Links With Google Analytics URL Builder Extension
#5: Set Up Shortcuts to Find Files With Alfred
#6: Improve Your Writing With ProWritingAid
#7: Record Tutorial Videos With Loom
#8: Expand Your Clipboard With Weava
#9: Transcribe Posts With Google Docs Voice Typing
#10: Identify Who Shared Your Content With CrowdTangle
CYDigital/marteq.io's insight:

10 Useful Tools for Creating Content, Writing, and Researching - Social Media Examiner

 

Some excellent tools in here.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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35 Best Slack Integrations for Sales & Marketing Productivity | Sales Hacker

35 Best Slack Integrations for Sales & Marketing Productivity | Sales Hacker | The MarTech Digest | Scoop.it
Here’s our top Slack integrations and apps for sales and marketing professionals (broken down by category):

Analytics
Business Intelligence
CRM
Contract / Document Management
Email / Communications
Project Management
Prospecting & Lead Generation
Social Media
CYDigital/marteq.io's insight:

35 Best Slack Integrations for Sales & Marketing Productivity | Sales Hacker

 

This is an outline for the 35 tools. Click through for the list.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Six B2B Sales Tools to Help You Finish the Year Strong - MarketingProfs

Six B2B Sales Tools to Help You Finish the Year Strong - MarketingProfs | The MarTech Digest | Scoop.it
1. Chorus.ai is a platform that records, transcribes, and provides a summary of each sales meeting in real-time. 
2. LeadGenius helps customers find likely sales leads and reach out to them with automated emails. 
3. Shufflrr is a leader in presentation management, servicing sales and marketing divisions of enterprise companies. 
4. Xactly is a platform that helps reward your sales teams, which is an especially effective thing to do during the holidays.
5. Base is considered by many to be a prolific up-and-coming challenger to Salesforce. 
6. Yesware is a company going beyond the "read receipt," and it's delivering actionable outbound tracking and analytics.
CYDigital/marteq.io's insight:

Six B2B Sales Tools to Help You Finish the Year Strong - MarketingProfs

 

LeadGenius is one of a few excellent services. Not sure Base can make it based on its pricing and lack of ecosystem.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Kick-Ass Gadgets That Help Deliver Killer Presentations – Innovation Excellence

5 Kick-Ass Gadgets That Help Deliver Killer Presentations – Innovation Excellence | The MarTech Digest | Scoop.it
1. Ring Mouse
2. iPhone Remote
3. MYO Gesture Controller
4. Lumobody anti-slouch
5. Royalty Free Video
CYDigital/marteq.io's insight:

5 Kick-Ass Gadgets That Help Deliver Killer Presentations – Innovation Excellence

 

I've got to get the Ring Mouse!!

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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10 must-have B2B marketing tools - Econsultancy

10 must-have B2B marketing tools - Econsultancy | The MarTech Digest | Scoop.it
1. Marketing automation | Pardot 

2. Social sharing | Circulate.it 

3. Video Hosting | Wistia

4. Webinars | Workcast 

5. Landing Pages | Unbounce 

6. Interactive Charts | Infogram 

7. Live chat | Intercom 

8. Email signatures | Xink 

9. Sales Collateral | Canva

10. Analytics | Google Analytics 
CYDigital/marteq.io's insight:

10 must-have B2B marketing tools - Econsultancy

 

This is one professional's take, and is rock solid.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Top 10 Help Desk and IT Ticketing Systems | G2 Crowd

Top 10 Help Desk and IT Ticketing Systems | G2 Crowd | The MarTech Digest | Scoop.it
No matter what the focus of your customer support experience is, there should be a help desk technician tool for you.
CYDigital/marteq.io's insight:

Top 10 Help Desk and IT Ticketing Systems | G2 Crowd

 

Based on G2 ratings.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Scale Your B2B Content with Artificial Intelligence - CMI

Scale Your B2B Content with Artificial Intelligence - CMI | The MarTech Digest | Scoop.it
Tools like Crayon and Pathmatics enable you to monitor the digital footprint of your competitors, giving you information to use when forming your content marketing strategy.

Marketing planning often involves analyzing content as a basis for making decisions about future content. One free AI tool anyone can use for this purpose is IBM Watson Analytics. You import any dataset – for example, a CSV file – and explore it.

You may even be using a curation tool – Curata or Scoop.it, for example – and not realize that you’re using AI.

One new tool – Phrasee – creates email subject lines that can result in more opens, clicks, and conversions than subject lines written by people. 

Tools that analyze text for grammar, sentiment, style, and tone of voice include Acrolinx, Grammarly, and AtomicReach.

Data-intensive content (based on financial info, analytics, product info, etc.) lends itself to automation such as the Automated Insights tool called Wordsmith.

In a tool like Clarifai, an algorithm assesses images ­– for example, items of apparel ­– and tells how likely each image is to be one type of thing or another.

Google has jumped in with its recent release of Google Analytics Solutions. If you have a list of questions you want answered every month, you can set up this tool to ask Google those questions (as shown below) instead of asking a data analyst.
CYDigital/marteq.io's insight:

"Scale Your B2B Content with Artificial Intelligence - CMI"

 

You'll want to click through for the links to the tools.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The 8 Best Tools for Finding Competitor Keywords | WordStream

The 8 Best Tools for Finding Competitor Keywords | WordStream | The MarTech Digest | Scoop.it
1. BuzzSumo

2. SEM Rush

3. SpyFu

4. Ahrefs’ Keywords Explorer

5. AdWords’ Auction Insights

6. Crowdsourcing Keyword Research

7. Tag Clouds

8. WordStream’s Free Keyword Tool
CYDigital/marteq.io's insight:

And these are the top tools for competitive keyword search.

 

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4 Tools to Simplify Your Twitter Marketing - Social Media Examiner

4 Tools to Simplify Your Twitter Marketing - Social Media Examiner | The MarTech Digest | Scoop.it
#1: Grow an Optimized Audience by Assessing Twitter User Behavior With Followerwonk
#2: Optimize Your Twitter Scheduling and Posting With Buffer
#3: Refine Campaign Delivery by Analyzing Custom Audience Segments With Audiense
#4: Schedule Your Content by Category With MeetEdgar
CYDigital/marteq.io's insight:

These are the basic 4 tools for Twitter marketing.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why have collaboration tools become so popular? - ClickZ

Why have collaboration tools become so popular? - ClickZ | The MarTech Digest | Scoop.it
Collaboration tools can improve efficiency whilst transforming the culture and communication of your business. With the market expected to reach $8.4 billion by 2020, up from $7.1 billion in 2015, we explore these tools increasing popularity and break down some of their key features.
CYDigital/marteq.io's insight:

Slack has everything except what Skype offers.

 

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5 Photoshop Alternatives for Designers: Free and Paid Tools Comparison - Web Design Kit

5 Photoshop Alternatives for Designers: Free and Paid Tools Comparison - Web Design Kit | The MarTech Digest | Scoop.it
Acorn

Key Features: Layer styles, number of filters, curves and levels, blending modes, brush designer
Supported File Formats: Native file format .acorn, JPG, PNG, GIF, PSD, SVG, RAW, PSD
Supported Platforms: Mac OS X
Price: Paid

Paint.NET
Key Features: supportive tools, layers, curves and brightness, simple photo editing
Supported File Formats: RAW, BMP, JPEG, GIF, PNG
Supported Platforms: Windows
Price: Free

Sumo Paint
Key Features: Layer Effects, Professional painting tools, Filters, Gradient tools, Selection and Shape tools, Image Enhancement, Clone Stamp tool
Supported File Formats: JPEG, PNG, GIF
Supported Platforms: Browser or iPad (Web Based)
Price: Free for basic, Paid for pro version

Seashore
Key Features: Layers, 6 Gradients, Brushes, Image Editing tools, Anti-aliased Brush
Supported File Formats: JPEG, PNG, TIFF, XCF, PDF
Supported Platforms: Mac OS X
Price: Free

Adobe Photoshop Express
Key Features: Simplicity, Optimized for touch, compact to be handled with fingertips
Supported File Formats: JPG, Raw, TIFF
Supported Platforms: Windows, iOS, Android
Price: Free
CYDigital/marteq.io's insight:

Very helpful, especially considering that often you don't need all the Photoshop features.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Filip Bobi's curator insight, January 20, 2018 7:34 AM

Kolejne zestawienie darmowych alternatyw dla Photoshopa. Moim zdaniem lista zawiera o wiele lepsze programy, niż te w poprzednim zestawieniu. 

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3 Awesome Social Media Management Tools - CampaignMonitor

3 Awesome Social Media Management Tools - CampaignMonitor | The MarTech Digest | Scoop.it
1. Manage it all in one place with Hootsuite 

2. Streamline social media messaging with Sprout Social

3. Keep your calendar in check with CoSchedule
CYDigital/marteq.io's insight:

There are many alternatives, but these three are atop the heap.

 

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Top 5 Tools to Manage Social Media Accounts | G2 Crowd

Top 5 Tools to Manage Social Media Accounts | G2 Crowd | The MarTech Digest | Scoop.it
With help from a social media management platform, you can let your voice be heard and your brand be seen.
CYDigital/marteq.io's insight:

Zoho? I have to look into that further.

 

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7 Free PowerPoint Alternatives to Level Up Your Presentations - Capterra

1. Google Slides

2. Keynote

3. LibreOffice Impress

4. Prezi Basic

5. SlideDog

6. Slides

7. WPS Office Presentation
CYDigital/marteq.io's insight:

Hands down: Prezi. Start there.

 

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14 Best Free HTML Editors - Capterra

1. Aptana Studio 3

2. Arachnophilia

3. Bluefish

4. CoffeeCup

5. Eclipse

6. Komodo IDE

7. Microsoft Visual Studio Community

8. NetBeans

9. Notepad++

10. NoteTab Light

11. PSPad

12. BlueGriffon

13. NetObjects Fusion Essentials

14. SeaMonkey
CYDigital/marteq.io's insight:

The last 3 are WYSIWYG editors.

 

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10 Free Tools That Will Help Your Content Creation - Relevance

10 Free Tools That Will Help Your Content Creation - Relevance | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Fake iPhone Text Generator? 

 

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11 Social Media Tools Every Content Creator Needs - Digital Marketing Institute

11 Social Media Tools Every Content Creator Needs - Digital Marketing Institute | The MarTech Digest | Scoop.it
1 Hashtagify.me

2. SlideShare & SlideSnack

3. Grammarly

4. Typeform

5. Anchor

6. Typorama

7. PowToon

8. Animoto

9. Placeit

10. Canva

11. Crello
CYDigital/marteq.io's insight:

Many video tools are included. 

 

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The Top 20 Most Affordable Survey Software Report - Capterra

The Top 20 Most Affordable Survey Software Report - Capterra | The MarTech Digest | Scoop.it
Want a survey software that won't break the bank? Find the most cost-effective solution with Capterra's Top 20 Most Affordable Survey Software.
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5 Tools to Use Google Analytics Like a Data Scientist - Online Marketing Institute

5 Tools to Use Google Analytics Like a Data Scientist - Online Marketing Institute | The MarTech Digest | Scoop.it
With that being said, here are 5 ways you can start to use Google Analytics like a data scientist.

1. Use Funnel Analysis
2. Use Segmentation
3. Use Real-Time Reporting
4. Use Diagnostics Tools
5. Use Predictive Analytics
CYDigital/marteq.io's insight:

You'll want to click through for the screen shots and details should you not know of these features. Still waiting for Google AI in Analytics.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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