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Marketo Buys ToutApp - Fortune

Marketo Buys ToutApp - Fortune | The MarTech Digest |
Marketo has agreed to acquire ToutApp, a San Francisco-based sales software startup, Marketo confirmed to Fortune.  This deal will "bridge the gap" between Marketo's existing marketing technology offerings and ToutApp's sales technology.
"Fundamentally what the marketer wants and needs is to be able to connect and engage with the sales organization," he says. "Our ability to reach a massive number of the world’s biggest brands and extend the reach of this company we’re acquiring is fairly straightforward."
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5 Pro Tips for Successful Marketing Strategies with Tout | Wishpond

5 Pro Tips for Successful Marketing Strategies with Tout | Wishpond | The MarTech Digest |

Tout provides online social networking and microblogging service that enable over 12 million Touters (Tout users) to share 15-second messages on their videos.

You can update 15-second Tout videos and share your status in real time via, Facebook, Twitter, other various social media channels, SMS, and email. Tout’s reply feature enables users to immediately join a face-to-face conversation with other Touters and to get quick replies to their Touts.

What ROI can you achieve by using Tout?

  • Have a conversation with your audience through Tout`s reply feature.
  • Drive traffic to the other social media channels
  • Promote your company, product, or promotion
  • Create the behind the scenes Tout
  • Make a well-organized Tout video calendar
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