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Find Sites for Traffic That Marketers Don’t Take Advantage Of - QuickSprout

Find Sites for Traffic That Marketers Don’t Take Advantage Of - QuickSprout | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

A simple process to find traffic.

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Kabir Kumar's curator insight, March 14, 2016 5:59 AM

A simple process to find traffic.

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Digital Marketing: How To Get People To Your Website - Digital Information World

Digital Marketing: How To Get People To Your Website - Digital Information World | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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14 Awesome Totally Free Resources To Drive More Traffic To Your Blog - WiseStamp

14 Awesome Totally Free Resources To Drive More Traffic To Your Blog - WiseStamp | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital's insight:

Some you know, some you may not. Smart topic, excellent information. Click through for details to each traffic-driving tool as well as links.

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B2B Seasonal Traffic Trends - Optify

B2B Seasonal Traffic Trends - Optify | The MarTech Digest | Scoop.it
One of the first trends we saw from the report is the clear cyclicality in the B2B space with first quarter of 2012 and from September to mid-November, showing the strongest performance in terms of traffic.


Article synopsis...


Q1 (January-March) and September to mid- November are the peak seasons, while summer time and the end-of-year exhibit slow traffic trends.

Organic Search is the #1 driver of traffic to B2B websites, followed by direct traffic (40%) and referrals (11.50%). Despite the increased adoption of social media by B2B in 2012, itʼs still only a fraction (1.90%) of total traffic to B2B websites.


Similarly to the traffic breakdown, the top three sources of leads are direct (34%), organic search (26.50%) and referrals (12.50%). However, the relative lead conversion rate between sources is very different with paid search and email contributing proportionally more leads than their traffic share.


The average conversion rate among all B2B websites in the report, across all sources is 1.60%. Email shows the highest conversion rate compared to all other sources. Surprisingly, organic search, the #1 driver of traffic, is at the bottom of the conversion rate list, second only to social media among the sources with the lowest conversion rates.

CYDigital's insight:

We had no idea the degree of seasonality associated with B2B traffic, as our assumption were always based on holiday periods. Optify rapidly becoming one of our favorite sources of information.


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