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Triggered Email Response Rate Benchmarks in 2015 - MarketingCharts

Triggered Email Response Rate Benchmarks in 2015 - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

First time I've seen this type of data.

 

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5 Proven Times to Send Your Automated Emails | Marketing Technology

5 Proven Times to Send Your Automated Emails | Marketing Technology | The MarTech Digest | Scoop.it
5 Proven Times to Send Your Automated Emails by Douglas Karr on Marketing Technology
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3 Must-Have Triggered Lifecycle Email Campaigns - Customer.io

3 Must-Have Triggered Lifecycle Email Campaigns - Customer.io | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

It really is a great framework!

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6 Sales Techniques You Should Use In Your Lifecycle Emails - Customer.io

6 Sales Techniques You Should Use In Your Lifecycle Emails - Customer.io | The MarTech Digest | Scoop.it

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Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates? | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

Stunning that nurture email perform as well as batch emails!

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Triggered Emails Rise 25 Make up Less Than 5 of Volume - DMNews

Triggered Emails Rise 25 Make up Less Than 5 of Volume - DMNews | The MarTech Digest | Scoop.it
Triggered emails clobber business-as-usual (BAU) emails in every metric know to marketers, but they remain a work in progress, accounting for less than 5% of volume, according to Epsilon's Q1 email trends report.

Open rates for triggered emails, which are deployed as a result of actions like abandoned carts, were nearly 53% in Q1, compared to about 30% for BAU messages, and average click rates of 9.7% were 148% higher than BAU emails. Marketers clearly are cognizant of their effectiveness and sent triggered email volume up 25% over last year's first quarter.

The highest open rates for triggered messages were seen in financial services (69%), general retail (62%), and over-the-counter pharmaceuticals (62%). The highest click rates of between 12 and 14% were attained by consumer packaged goods, apparel, general retail, and consumer media.


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5 Easy Steps to Create an Email Marketing Drip Program - Circle S Studio

5 Easy Steps to Create an Email Marketing Drip Program - Circle S Studio | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

Allocate lots of time to get this right! And be sure these contacts are not included in other mailings (otherwise you'll kill them).

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Only 20% of marketers use behavioural triggers in email marketing: Econsultancy

Only 20% of marketers use behavioural triggers in email marketing: Econsultancy | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

CYDigital/marteq.io's insight:

Why buy a truck when all you need is a golf cart?

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Triggered Email Recommendations - SEMrush Blog

Triggered Email Recommendations - SEMrush Blog | The MarTech Digest | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

CYDigital/marteq.io's insight:

And all of this, of course, requires that the MAP web site tracking be setup properly so that these behaviors are captured.

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Get Personal: The Value Of A Triggered Email Campaign - CMO.com

Get Personal: The Value Of A Triggered Email Campaign - CMO.com | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

CYDigital/marteq.io's insight:

The first three can be found at any level of MA. However, #4 is the pertinent point.

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How To Follow Up: Proven Strategies & Email Templates - HubSpot

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Nine Easy Ideas on How to Perform Behavioral Segmentation - Profs | #TheMarketingTechAlert

Nine Easy Ideas on How to Perform Behavioral Segmentation - Profs | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


Here are nine easy-to-use ideas on how to perform segmentation by activity.

1. Resend your newsletter with another subject line to those who haven't opened the previous one within a few days.

2. Resend your email campaign with a new call to action to those who opened but haven't clicked.

3. Prepare another email campaign with a completely different offer to those who haven't clicked on the previous one.

4. Offer a switch from promotional to informative and educational newsletters to those who always open but never click.

5. Research which links recipients have clicked on and send them additional information or a special offer about the issue they are especially interested in.

6. Dare to send newsletters more frequently or some extra offers to the most active clickers.

7. Change not only the subject field but also the sender name to a more personal one.

8. Send a text message to those who haven't opened your email if the campaign requires some urgent action.

9. Prepare a compelling re-engagement campaign to those who haven't opened your emails for some months.

 

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CYDigital/marteq.io's insight:

Great ideas all, with more details to each one should you click through. And demonstrates the flexibility from the use of MAS.

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Why "Who" Sends B2B Nurturing Emails Matters - Marketing Interactions | #TheMarketingTechAlert

Why "Who" Sends B2B Nurturing Emails Matters - Marketing Interactions | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
A lot of marketing emails used in B2B nurturing programs don't have a live person tied to them. Signature lines that reference Your [Company] Team, or no signature at all are the norm. This bothers me.

 

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CYDigital/marteq.io's insight:

This is a no brainer when using nurturing or triggered emails: put a human on it.

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How to Define the Lead of Your Company’s Dreams [Infographic] | #TheMarketingTechAlert

How to Define the Lead of Your Company’s Dreams [Infographic] | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Finding a perfect lead for your company is like setting up a blind date. Our new infographic explains how.

 

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The Data Behind What Makes an Effective Sales Process - The Infographic - KISSmetrics | #TheMarketingAutomationAlert

The Data Behind What Makes an Effective Sales Process - The Infographic - KISSmetrics | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

We all know how important a sales team is to any organization. And we also know that fine tuning a sales team for optimal performance does wonders for the health and culture of a business. Here are some key insights to get your sales process delivering above par results for years to come.

 

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CYDigital/marteq.io's insight:

If there was an infographic that described why Pardot's strategy is what it is today, this is it.

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Triggered Emails | EmailMonks | #TheMarketingAutomationAlert

Triggered Emails | EmailMonks | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

 

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CYDigital/marteq.io's insight:

For the MA newbie, here's a nice overview of triggered emails. Simple MA solutions must have this as a part of the feature set.

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Triggered email open rates are four times higher than newsletters - Econsultancy | #TheMarketingAutomationAlert

Triggered email open rates are four times higher than newsletters - Econsultancy | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Relevancy and context are a powerful combination of factors that can have a huge impact on the success of digital marketing campaigns.

 

A good example of this are triggered emails that are sent in response to a particular customer action or behaviour. As one would probably expect, triggered emails have a far higher open rate than standard email newsletters.

 

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CYDigital/marteq.io's insight:

And I included the line graph that compared clicks. I don't this is any surprise. The only surprise is why they compared it to newsletters.

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Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic | #TheMarketingAutomationAlert

Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Email marketing has been used for years to keep in contact and maintain relationships with customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise.


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CYDigital/marteq.io's insight:

You MUST think mobile first...MUST!

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Stephen Daniels's curator insight, September 15, 2014 1:01 PM

Email marketing continues to be effective for those who are adjusting for the mobile market. To ensure the receiver opens an email, it’s important for it to be short, catchy and curiosity provoking. It has also been proven effective, with higher open rates, to send triggered emails. These are behavioral, based on actions such as opening an account, putting an item in your shopping cart, viewing a product or completing an order. By formatting these emails to the mobile market, markets can achieve higher opening rates. This has become increasingly important because there had been over a 40% increase in open rates for mobile devices in 2012. It’s extremely important to format mobile emails because in 2013 there was a 29% increase in people deleting messages and a 50% increase in people unsubscribing to an email if it is poorly formatted. In an increasingly mobile world, marketers need to continue adjusting to the ever changing mobile market.

Cassandra Roderick's curator insight, October 2, 2014 11:11 PM

This post is reviewing the effectiveness of email marketing in today's smartphone world. With so many consumers going to their smartphones to view their emails, it's becoming more of an inconvenience for them to look at an email that isn't formatted for cell phones. They are more likely to delete the email if they have to take the time to zoom in to read it, or if all of it doesn't come through the email.

They have found that it's important for marketers to format the emails so that it's simple, easy to read, and doesn't go overboard on the graphics. It's already hard enough for some people to read on their small screens, but yet they insist on it because it's so convenient. It'll help the consumer find out right away if they're interested or not, if the marketer is able to make it straight and to the point. 

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Four Elements of a Rocking Follow-Up Email - Profs | #TheMarketingAutomationAlert

Four Elements of a Rocking Follow-Up Email - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
I recently spoke to a HubSpot customer service rep for answers to a problem. Later, I received a follow-up email that impressed me. Here's why.


Key excerpt...


You can use email campaigns to market, persuade, inform, motivate, but what are the steps to get your emails performing more effectively?

  • Who is your audience? What makes them tick? Get a firm understanding of what motivates the segment that you are reaching with a particular email campaign. Design content that speaks directly to recipients… and you’ll be surprised at the results.
  • What is the next step you want them to take by reading your email? Cluttering your emails with too many links, images, call to actions, and next steps may seem as if you are solving multiple problems at once, but you aren’t helping your reader in any way. An e-mail reader confronted with too many choices will make one fateful choice: Delete.
  • Build a subject line that tells them exactly what they are getting themselves into by opening your email. Cute, clever, catchy is fun, but clear, concise communication is effective at getting emails opened. Remember: People can’t perform the desired action you want them to do if they don’t open your email.
  • The data tells the truth. Scour your email open, click-through data to see how people are responding to your offers. Find the best day and time for your audience to open and respond to your message. Don’t just draft, design, and send your email when it’s ready for production. Look back historically and see when your customers are most likely to take an interest in your messages.
CYDigital/marteq.io's insight:

If lead nurturing and triggered emails are a part of your realm, this is a must read. You'll want to use this as guidance for future output.


  • See the article at from www.mpdailyfix.com
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What Is an Email Workflow? [FAQs] - HubSpot | #TheMarketingAutomationAlert

What Is an Email Workflow? [FAQs] - HubSpot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Learn what an email workflow is, and figure out if you should be using them in your marketing.


Condensed...


An email workflow is series of automated emails that will be sent -- or not -- based on a person's behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time

Basically, the benefit of email workflows is twofold: You can 1) better engage leads (and turn them into customers) through relevant, targeted emails, and 2) save time by automating the whole process. 

 

Indications It’s Time to Use Workflows:

  • You’re generating leads but ignoring the ones that are not immediately ready to buy
  • Your sales team is unhappy with the quality of the leads you’re sending them
  • You’re sending the same emails to your entire list
  • You’re collecting valuable lead information, but not using it for segmentation
  • You’re not targeting your offers and messaging based on your leads’ needs
  • You’re sending or following up to all of your emails manually (and it's getting unwieldy)
CYDigital/marteq.io's insight:

Honestly, you should have a workflow in place for every campaign!


  • See the article at from blog.hubspot.com
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4 Must-Have Nurturing Campaigns for B2B Marketers - Pardot | #TheMarketingAutomationAlert

4 Must-Have Nurturing Campaigns for B2B Marketers - Pardot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
With recent studies showing that 50% of leads are qualified but not yet ready to buy, the question is no longer “should you invest in lead nurturing,” but rather, “can you afford not to?


Condensed...


Start with the following four simple drips to get the hang of building targeted, effective campaigns.

  • The Post-Event Drip
  • The Renewal Time Drip
  • The New Customer Drip
  • The Topic Drip

Pick a common pain point that will grab your audience’s attention and compile content around it, then figure out how you can gradually and naturally move from this topic into other features and benefits of your product. Once you’ve built out this first topic drip and figured out a logical flow of content, building out other topic drips that cater to the priorities of your other prospects will be a cinch.

CYDigital/marteq.io's insight:

Basics, basics, basics. There's so much more to drips than these four, but they are the four basic categories.


  • See the article at www.pardot.com
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The Very Different Roles of Lead Nurturing and Drip Marketing - CRM Magazine

The Very Different Roles of Lead Nurturing and Drip Marketing - CRM Magazine | The MarTech Digest | Scoop.it
Why your business needs both—and when.


Summary...


Defining Drip

Coined in the early days of CRM and email marketing, drip marketing conveys that every so often we "drip" a message to our prospect. It's meant as a means to stay in touch with a prospect that is currently in the pipeline or that we hope soon will be.


Defining Nurturing

Our goal is not just to get the buyers' attention, but to get them engaged. This is where drip marketing leaves off and lead nurturing steps in. Buyers need to be educated, and they need to trust you. We often hear that buyers have changed, but they haven't. What has changed is the power to buy based on education that can be consumed online, and the key to that is lead nurturing. In the past, buyers were often in the dark. Now, in this age of information overload, they need your help to weed through all the content and choices.


Drip Benefits

Drip sequences have their place as subsets of the overall nurturing funnel. They work for areas that need more frequent, yet limited, messaging windows. They are incentives to "move along," but rarely, if ever, at the top of the funnel, which is where many marketers have commonly used them.

Drip marketing should never be used for purposes of educating the buyer.


Nurture Builds Trust

So now you see—lead nurturing is all about relationship building, whereas drip marketing is about getting buyers over a hurdle. You want to nurture first, identifying the individual needs of each prospect and providing valuable information at each stage with no pressure to buy. Drip sequences can help turn some of those prospects into buyers through invitations and incentives, but only after they have been nurtured.

CYDigital/marteq.io's insight:

Another way to look at it: Drip is for TOFU, whereas Nurture is MOFU. Don't forget that actions trigger responses, regardless of where it happens in the funnel.


  • See the article at www.destinationcrm.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Jinna Zhang's curator insight, May 23, 2014 10:21 AM

In this case, for a small brand looking for recognition and awareness, drip marketing via email can work, when supported with an established lead nurturing strategy. However, both lead nurturing and drip marketing need to be underpinned by a real knowledge of the customer in order to have any effect.