The MarTech Digest
550.6K views | +27 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Typography Trends Designers Must Know in 2016 - Visual Contenting

Typography Trends Designers Must Know in 2016 - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic] - HubSpot

How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic] - HubSpot | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Find the article here: http://blog.hubspot.com/marketing/choosing-fonts-guide 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Best Fonts & Colors in the Most Shareable Social Media Images - BufferSocial

The Best Fonts & Colors in the Most Shareable Social Media Images - BufferSocial | The MarTech Digest | Scoop.it

"An image needs six elements to get shared:

  • Emotion: Your audience needs to feel something when they look at your image.
  • A simple layout: If you do too much, you turn them off and away from that share button. Keep it simple, clear and easy to digest.
  • Relevant imagery: Your stock photos, backgrounds and filters should all make sense and tie in with your niche or branding. If they don’t, it doesn’t make sense for the reader to share it.
  • The right colors: Use the colors that best match your brand, but don’t forget to make the most of Red, Pink and Purple to get the most shares.
  • A powerful font: Make sure the words you use match up to the font you choose. Don’t make your image send the wrong message.
  • Text or hashtags: Quotes are the most powerful, but having a powerful message or hashtag can create a lot of viral potential."



Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital/marteq.io's insight:

A VERY good article, with details and examples. Pass this on to your graphics pro.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Effect Of Typography On User Experience And Conversions - #infographic - Digital Information World

The Effect Of Typography On User Experience And Conversions - #infographic - Digital Information World | The MarTech Digest | Scoop.it
Typography is a subconscious type of judging, we all do it without even realizing it. The typography is hence, the first impression your critical viewers are getting of you and your page. In order to improve your first impression and gain more conversions you’ve got a lot to learn about typography.


Receive a FREE daily summary of The Marketing Technology Alert

more...
Claire Bianconi's curator insight, September 10, 10:32 AM
Share your insight
Scooped by CYDigital/marteq.io
Scoop.it!

24 Typography Terms Every Marketer Should Know [Infographic] - HubSpot

24 Typography Terms Every Marketer Should Know [Infographic] - HubSpot | The MarTech Digest | Scoop.it
This infographic illustrates the most important technical terms that describe the construction and layout of fonts.


↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓

Receive a FREE daily summary

of The Marketing Technology Alert HERE

↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑

 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A Handy Little Guide to Pairing Fonts [Infographic]

A Handy Little Guide to Pairing Fonts [Infographic] | The MarTech Digest | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



CYDigital/marteq.io's insight:

Very cool!

more...
Miami Marketing Tools's curator insight, August 27, 2014 5:50 PM

Having trouble choosing the right font combination for your print? Attached is an interesting table with what to match and what to avoid

Scooped by CYDigital/marteq.io
Scoop.it!

How Typography Affects Conversions - KISSmetrics | #TheMarketingTechAlert

How Typography Affects Conversions - KISSmetrics | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Excerpt...


  1. Variety is good, but don’t go overboard. Your copy should not be a display of your favorite typefaces. Simplicity is key.
  2. To find the perfect typeface, study your niche and your audience. Does the typeface need to be formal or informal? Does it need to be larger? The answers can be found by performing simple market research, if necessary. But, if you are selling a product that will give people 20/20 vision, most likely your target audience will consist of people who are visually impaired in some form. So, in this case, using a simple large-size typeface is a no-brainer.
  3. Choose a typeface that keeps your text both legible and readable. One way to do it is by picking a typeface that has large counters (the areas of the letters that are entirely or partially enclosed).
  4. Do not capitalize every word or the first letter of every word in your copy. Ninety percent of the text that people read online is in lowercase.
  5. When it comes to line length, don’t keep it too short because the need to constantly shift the eyes will make reading difficult. On the other hand, lines that are too long sometimes can make it difficult for readers to find the next line.
  6. Make sure to optimize the letter spacing for the right density so that the words don’t look cramped and crowded, which can leave your reader frustrated and confused.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



CYDigital/marteq.io's insight:

I think we're passed the wonder of word processing, but these are decent tenets by which to abide.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Creative Typography in Email - Litmus | #TheMarketingAutomationAlert

Excerpt...


Yesterday, Beyond the Envelope’s Paul Airy joined us for a guest webinar on using creative typography in email. Paul took a look at the role of typography in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great without compromising on user experience.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

You could skip right through to about the middle of the deck to pick up the information you need. As an alternative, Litmus has the whole webinar posted to the web site for review should you need further details.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Guide to Professional Typography Usage [Infographic] - Cardprinting.us via Infographic Journal

Guide to Professional Typography Usage [Infographic] - Cardprinting.us via Infographic Journal | The MarTech Digest | Scoop.it
Cardprinting.us introduces the following infographic which serves as guide to professional typography usage. It features sections on the basic typefaces, and how to enrich typography.
CYDigital/marteq.io's insight:
  • See the article at infographicjournal.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.