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3 Ways SEO and Rankings are Changing in 2018 - Marketo

3 Ways SEO and Rankings are Changing in 2018 - Marketo | The MarTech Digest | Scoop.it
1. Video is Going to Rule the Rankings
2. Voice Search Will Start to Find its Footing
3. Mobile Results Will Take Priority
CYDigital/marteq.io's insight:

3 Ways SEO and Rankings are Changing in 2018 - Marketo

 

If you haven't already, then 2018 is the year you switch everything over to video.  All content.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Dynexcel's curator insight, January 31, 2018 1:19 AM

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

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The State of Video Marketing in 2018 [New Data] - HubSpot

The State of Video Marketing in 2018 [New Data] - HubSpot | The MarTech Digest | Scoop.it
The State of Video Marketing in 2018
1. Video usage is on the rise.
--81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey.
--99% of those who already do use video, say they'll continue to do so in 2018.
--65% of those who don't currently use video, say they plan to start in 2018.
2. We watch a lot of video.
3. Marketers rely on video to help them do their jobs.

4. Consumers love video.
5. We love to share.

6. LinkedIn is poised to fly in 2018. Snapchat? Not so much.
CYDigital/marteq.io's insight:

The State of Video Marketing in 2018 [New Data] - HubSpot

 

Additional stats available regarding how marketers rely on video.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Bryant Cloud's curator insight, July 3, 2018 1:48 PM
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6 Ways B2B Marketers Can Attract More Leads With Video - Marketo

6 Ways B2B Marketers Can Attract More Leads With Video - Marketo | The MarTech Digest | Scoop.it
1. Explainer Videos
2. Whiteboard Series
3. Webinars
4. How-To Videos
5. Testimonial & Case Study Videos
6. Product Demo
CYDigital/marteq.io's insight:

6 Ways B2B Marketers Can Attract More Leads With Video - Marketo

 

These are the basics.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types - Vidyard

New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types - Vidyard | The MarTech Digest | Scoop.it
1) Video Creation Remains Priority as Usage Rapidly Increases: Over 90 percent of study participants report that video is becoming more important as a form of marketing content, while 93 percent report having some type of video creation capabilities in-house to reflect those needs.
2) The Role of Video is Expanding from Marketing to Sales: 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50 percent from the previous year.
3) Video is Becoming More Integrated with Business Systems: 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year.
CYDigital/marteq.io's insight:

New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types - Vidyard

 

Data to support the tactic's use in 2018.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Social Media Video Marketing Guide for Beginners - SEMrush

Social Media Video Marketing Guide for Beginners - SEMrush | The MarTech Digest | Scoop.it
The following statistics prove it:

YouTube videos get more than 500 billion views each day.
In 2016, about 500 million users were watching Facebook videos each day.
82% of Twitter users watch video content on Twitter.
Snapchat fuels more than 10 billion video views every single day.
CYDigital/marteq.io's insight:

It's an overview of the video options from the major social media platforms.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Kate C's curator insight, December 5, 2017 10:33 AM
The biggest platforms for video marketing success are YouTube, Facebook, Instagram, and Snapchat. Each of these platforms have unique features that allow different types of video such as live and 360 video on Facebook, story mode on Instagram and Snapchat. The plat form with the most traffic is YouTube with about 5 billion views per day. You should know what videos, lengths, and themes work best on each platform before you go about posting everywhere.
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How to Storyboard a Marketing Video (When You’re Not an Artist) - CrazyEgg

How to Storyboard a Marketing Video (When You’re Not an Artist) - CrazyEgg | The MarTech Digest | Scoop.it
Every successful marketing video follows this basic story structure:
Opener
Problem statement
Solution
Call to action

8 Steps For Creating a Storyboard For Your Marketing Video
1. Establish a Timeline
2. Identify Key Scenes
3. Decide How Much Detail to Add to Each Scene
4. Write Your Script.
5. Choose Your Storyboarding Tool
6. Sketch Out Your Thumbnails
7. Annotate Each Scene With Details
8. Add Cuts
CYDigital/marteq.io's insight:

There are specialized storyboarding tools, or you can just use a .ppt.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Sanjana Singh's comment, May 14, 2018 7:39 AM
If you how to market the video based on marketing or any other subject then only you can succeed. Learn some video SEO tips http://www.techmagnate.com/blog/video-seo-tips-for-youtube-success/ and be aware of all the latest video SEO tools http://www.techmagnate.com/blog/video-seo-tools-2018-youtube-video-seo-best-practices/ to increase the reach and traffic flow of your video.
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12 Perfect Video Types for the B2B Customer Lifecycle -  Digital Information World

12 Perfect Video Types for the B2B Customer Lifecycle -  Digital Information World | The MarTech Digest | Scoop.it
12 Perfect Video Types for the B2B Customer Lifecycle -
CYDigital/marteq.io's insight:

Click/tap to view the original article.

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The Science of Social Video [Infographic] - Brightcove

The Science of Social Video [Infographic] - Brightcove | The MarTech Digest | Scoop.it
"Science of Social Video" infographic offers a snapshot into the evolving world of social video and the benefits for brands who are able to turn it to their advantage.
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Data from analyzing 5,000 social videos suggests that only 1 percent will go viral - Nieman Lab

Data from analyzing 5,000 social videos suggests that only 1 percent will go viral - Nieman Lab | The MarTech Digest | Scoop.it
Only 1 percent of videos posted to Facebook actually end up going viral — but it probably helps if your video is square rather than horizontal or vertical, is engaging in ways beyond Likes, and/or is geared toward Spanish speakers, an analysis by social video production company Wochit found.

Wochit analyzed more than 5,000 social videos that were created by more than 100 publishers between March and May 2017. It compared the results to the three-month period between December 2016 and February 2017.
CYDigital/marteq.io's insight:

Virility should never be a goal.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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10 Things You Can Do With an Explainer Video (And Why You Should Do Them) - MarketingProfs

10 Things You Can Do With an Explainer Video (And Why You Should Do Them) - MarketingProfs | The MarTech Digest | Scoop.it
Marketers know that videos are effective, but how can you best use them? For 10 ideas on how to use explainer videos throughout the marketing funnel (and otherwise), see this infographic.
CYDigital/marteq.io's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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TwentyThree Integrates with HubSpot to Bring Video and Marketing Automation Together - Martech Series

TwentyThree Integrates with HubSpot to Bring Video and Marketing Automation Together - Martech Series | The MarTech Digest | Scoop.it
TwentyThree, the leading video marketing automation platform, announced an innovative cooperation with leading inbound marketing and sales platform — HubSpot. The new partnership would seamlessly bring video and marketing automation together.

CYDigital/marteq.io's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms | The MarTech Digest | Scoop.it

"

  • Creating Video for Your Instagram Newsfeed
  • Creating Videos for Instagram Stories
  • Creating Video for Facebook
  • Creating Video for Twitter"
CYDigital/marteq.io's insight:

Hint: Easy if you have the time.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How to Use One-to-One Video to Make People Swoon - Convince and Convert

How to Use One-to-One Video to Make People Swoon - Convince and Convert | The MarTech Digest | Scoop.it
ViewedIt is probably my favorite new online tool. It’s perfect for quick explainer videos that feature your talking head on top of a web page, presentation, spreadsheet, or anything else that might be on your computer screen. It’s free, and requires zero technology. You just download the browser extension, hook up your camera and mic (you can use your default laptop equipment if you like), press record, and then email the video to your recipient(s).

The leader in video email, BombBomb is a very easy-to-use system with great stats, and can even integrate into most marketing automation and CRM systems. It’s very good for sales teams, in particular.
CYDigital/marteq.io's insight:

What's important: That the efficacy of video exceeds any other com means available. 

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Five Reasons to Include Video in Your Marketing Strategy [Infographic] - Webbiquity

Five Reasons to Include Video in Your Marketing Strategy [Infographic] - Webbiquity | The MarTech Digest | Scoop.it
Video is one of the most versatile and profitable digital marketing tools. Find out why, and learn how to make the best use of it in this inforgraphic.
CYDigital/marteq.io's insight:

Why is this important: Video is today's best tool to maximize conversions...especially on landing pages.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How to Create Useful How-To Video Content: Essential Toolbox - CMI

How to Create Useful How-To Video Content: Essential Toolbox - CMI | The MarTech Digest | Scoop.it
  • People want to know how to do stuff and offering them videos is one of the best ways to satisfy the need. Google says YouTube’s how-to searches are growing by 70% year over year.
  • How-to videos convert incredibly well. Nearly one in three millennials say they have purchased a product directly as a result of watching a tutorial or how-to video about it.
  • Unlike viral-type videos, how-to video content is easy to research (more about that below).
  • Creating how-to videos doesn’t require big budgets either. You can create a high-quality how-to video in-house by using affordable tools I am listing below.
CYDigital/marteq.io's insight:

Bookmark this one.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Twitter Video: How to Create Engaging Video Content : Social Media Examiner

Twitter Video: How to Create Engaging Video Content : Social Media Examiner | The MarTech Digest | Scoop.it
6 Tips for Making the Most of Twitter Video 

#1: Optimize for a Mobile Audience

#2: Let Viewers Suggest Content

#3: Align Video Campaigns With Events

#4: Start a Regular Video Feature

#5: Solve Customer Problems.

#6: Greet New Followers With Short Video Clips
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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The 15 Best Screencasting and Online Presentation Tools - Webbiquity

The 15 Best Screencasting and Online Presentation Tools - Webbiquity | The MarTech Digest | Scoop.it
Screencasting Tools

1) CamStudio

2) Screencast.com

3) Jing

4) Camtasia

5) ScreenFlow

6) Wink

7) Screencast-O-Matic

8) Ezvid

9) Webinaria

10) Freeseer

11) RecordIt

12) whatfix

Presentation and Screen Sharing Tools

1) Prezi

2) join.me

3) Haiku Deck
CYDigital/marteq.io's insight:

RecordIt is super simple.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Try These Low-Cost Ideas For Using Video In Your Content Marketing

Try These Low-Cost Ideas For Using Video In Your Content Marketing | The MarTech Digest | Scoop.it

"What Should My Videos Be About?

  • Explainer video
  • Show off your clients
  • Product highlights
  • Vlog 


What Do I Do With My Video Once I Create It?

  • YouTube 
  • Your website
  • Your social media"
CYDigital/marteq.io's insight:

The basics.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Video Marketing Stats 'n Tips to Help Boost Your Landing Page Conversions - CrazyEgg

Video Marketing Stats 'n Tips to Help Boost Your Landing Page Conversions - CrazyEgg | The MarTech Digest | Scoop.it
  • Forbes Insights found that 60% of people prefer watching video to reading text.
  • If you’re using video to increase your conversion rate, consider placing the video player above the fold for the most impact. 
  • The longer a video, the lower its engagement
  • Videos should be between 401 pixels and 600 pixels wide
  • Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.
  • In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. 
  • Optimize your videos with the most important keywords using Serpstat
CYDigital/marteq.io's insight:

More info when you CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How to Use Facebook Live 360 Video for Marketing : Social Media Examiner

How to Use Facebook Live 360 Video for Marketing : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Choose a 360 Camera

Facebook works with a number of stand-alone cameras, including the Nokia Ozo and the Z Cam S1, as well as some mobile accessories. The Giroptic IO, priced at $249, is a camera that plugs into iOS devices. The Insta360 camera, costing $129 to $200, has options for both iOS and Android devices.

#2: Make the Most of Your Location

A broadcast made straight to camera (a favorite of so many live video creators) can quickly become visually uninteresting. A 360-degree video will let your viewers look around your environment while they listen to you.

#3: Key Considerations for Mobile Live 360 Broadcasts

Shoot for broadcasts that last 10 to 20 minutes.

Secure an upload speed of at least 4 Mbps 
CYDigital/marteq.io's insight:

I love info rich articles like this.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Make chatbot-ready videos for account-based marketing - Biznology

Make chatbot-ready videos for account-based marketing - Biznology | The MarTech Digest | Scoop.it

"What are chatbot-ready videos like? Short and to the point, like an SMS message, and persona-based. That doesn’t mean abandoning long-form videos. Existing videos can be repurposed to make them chatbot-ready and viewer-friendly with clickable chapters. Viewers looking for specific information can be directed to the appropriate chapter. Interactive video services like HapYak make this easy. They also make it easy for you to offer video viewers the opportunity to branch to specific information—just like a chatbot.


You can extract segments from longer videos to make them accessible in other contexts. You can make persona-based explainer videos. Your engineers and other subject matter experts can create stock (or personalized) answers to FAQs. They can add graphics with simple video tools like ViewedIt. Constructing your explainer and other videos in Q&A format, rather than in the usual problem-solution-benefits approach, will yield more chatbot-ready videos."

CYDigital/marteq.io's insight:

Chatbot-like.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Square Video vs. Landscape Video - $1.5K Worth of Experiments: Here's How They Compare - BufferApp

Square Video vs. Landscape Video - $1.5K Worth of Experiments: Here's How They Compare - BufferApp | The MarTech Digest | Scoop.it

"Video content is now widely accepted to be the best way to reach your audience. At the same time, social media content consumption is moving almost exclusively to mobile. Given this dramatic shift from desktop to mobile, businesses can thrive in 2017 and beyond by posting video content optimized for the mobile user.


One great way to optimize for the mobile user is through the creation and distribution of square video (1:1). As shown in this study, square and letterbox format outperformed landscape in just about every test we ran. With mobile news feed space at a premium, the more real estate on a user’s screen your content occupies, the better.


From a marketing standpoint, we’d recommend that you begin to experiment with creating square video for social media. To do so, you can use a product like Animoto. Animoto is a cloud-based, drag-and-drop solution, great for everyday marketing videos – and you don’t have to be a true video marketing professional to use it."

CYDigital/marteq.io's insight:

Now THAT'S proof!

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

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3 Quick Ways to Get Started with Video Marketing - Huffington Post

3 Quick Ways to Get Started with Video Marketing - Huffington Post | The MarTech Digest | Scoop.it
1. Create Quick Clips for Social Content Using Promo by Slidely
2. Broadcast Live from Your Phone to Instagram, Facebook, and Periscope
3. Host a Webinar Using ClickMeeting
CYDigital/marteq.io's insight:

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How You Can Benefit from Video Landing Pages - 1stwebdesigner.com

How You Can Benefit from Video Landing Pages - 1stwebdesigner.com | The MarTech Digest | Scoop.it
Consider the following tips for producing high-quality video landing pages:

  • Start now. 
  • Don’t let cost sway you. Video content is much cheaper to produce than most marketers realize. 
  • Know your audience. Well-researched customer profiles are one of the most powerful tools in a marketer’s arsenal. 
  • Consider how the video is optimized. 
  • Make it relevant and valuable. 
CYDigital/marteq.io's insight:

The tips are obvious, but the notion is spot-on.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

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5 Types of Video Content Perfect for Each Stage of the Customer Journey - CMI

5 Types of Video Content Perfect for Each Stage of the Customer Journey - CMI | The MarTech Digest | Scoop.it
Educational videos at top of funnel

Explainer videos for middle of funnel

Demos, testimonials, and more videos for bottom of the funnel
CYDigital/marteq.io's insight:

Interesting thought about the Explainer video in the MOFU. Regardless...TEST!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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