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New Tool Lets Firms Personalize Videos, Watch Who's Watching - MediaPost

New Tool Lets Firms Personalize Videos, Watch Who's Watching - MediaPost | The MarTech Digest | Scoop.it
I opened an email the other day and got scared out of my wits. Someone started speaking to me. On the bottom left, framed in circle, was a video of a woman touting ViewedIt Enterprise, by which business people like her can reach clients, in a more personalized way, and with a way more pinpointed message. It’s being announced today.

She gave me a pre-recorded video “Howdy” that segued right into her pitch. Since she knew the email was coming to me, she was able to address me by name.

On the screen, Enterprise gives tools to gives ways for companies to quickly add business-related videos from their libraries, add the names of clients and which of eight different kinds of intro splash screen works best.
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marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Vidyard raises $35M for video analytics, digital body language - FierceCMO

Vidyard raises $35M for video analytics, digital body language - FierceCMO | The MarTech Digest | Scoop.it
Video marketing specialist Vidyard has raised $35 million in Series C funding to further its efforts in video marketing analytics and the digital body language of audiences.

Last year was a busy one for Vidyard with the launch of new solutions such as Vidyard for Sales and Vidyard Live, which allows businesses to see details on individual viewers who watched a live video stream, including when they watched and for how long—details that aren't available with popular apps on the market.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Vidyard launches new on-demand B2B video sales solution - FierceCMO

Vidyard launches new on-demand B2B video sales solution - FierceCMO | The MarTech Digest | Scoop.it

Vidyard has launched Vidyard for Sales, a new B2B video sales solution aimed at providing sales teams with tools to help increase sales and provide improved analytics on prospects and buyers.

Vidyard for Sales provides B2B sales teams with centralized asset management functionality to keep all video content in one place, as well as video personalization tools that allow names and logos to be added to videos for a customized feel. The solution also provides metrics on who is watching videos and for how long, so organizations can gain insights on what content is working and what's being skipped.


From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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