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Vimeo launches new tools aimed at making video platform more appealing to marketers - MarketingLand

Vimeo launches new tools aimed at making video platform more appealing to marketers - MarketingLand | The MarTech Digest | Scoop.it
Vimeo is launching a new set of tools for its Business Membership subscribers today, rolling out new interactive video cards, end screens and updated email capture features.

The new video cards include a mobile-first design and offer a “customizable, notification-style layer that Business members can set to appear at any point during playback.”
CYDigital/marteq.io's insight:

Still haven't found: A Canva for video. 

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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The Marketer’s Guide to the Benefits of Vimeo Over YouTube - SumAll

The Marketer’s Guide to the Benefits of Vimeo Over YouTube - SumAll | The MarTech Digest | Scoop.it

Digest...


Although Vimeo might not be as large or as ubiquitous as YouTube, many of the differences between the two make Vimeo the better choice for marketers in certain respects.

 

>> Better Quality Content


>> Less Competition for Visibility and Advertising


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>> Paid Account Access

Another way that Vimeo’s business model benefits businesses is that it forces them to focus a great deal of their attention on those members who actually pay for their accounts. Since paid membership is the only way Vimeo can stay afloat, they do everything in their power to make their PRO account holders happy.


>> Superior Customization at Times

Taking this advantage even further are the options Vimeo gives its premium subscribers to customize many elements of the already sparse Vimeo player. While YouTube does give you the option to customize certain elements of their video player, their flexibility comes nowhere close to even the most basic Vimeo options.

CYDigital/marteq.io's insight:

SOLD!

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