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Twitter, Vine extend video lengths and hint at new video revenue - Marketing Land

Twitter, Vine extend video lengths and hint at new video revenue - Marketing Land | The MarTech Digest | Scoop.it
Twitter and its six-second video app Vine are both extending their maximum video lengths to 140 seconds. 

On Twitter it’s pretty straightforward: videos won’t be cut off at 30 seconds any longer. Advertisers and certain publishers working directly with Twitter can still post video ads and videos, respectively, that are up to 10 minutes long.

The new video length works a bit weirder on Vine. Basically the traditional six-second Vine will now serve as a trailer for a longer video. People will still see the shorter, looping clips in their Vine feed, but now they will have the option of clicking on that video to watch the longer version.
CYDigital/marteq.io's insight:

FYI...

 

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Infographic: Vine Videos – The Facts | Digital Buzz Blog | #TheMarketingAutomationAlert

Infographic: Vine Videos – The Facts | Digital Buzz Blog | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
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  • See the article at from www.digitalbuzzblog.com
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Marketers Studio - David Berkowitz's Marketing Blog: What Marketers Don’t Get about Vine | #TheMarketingAutomationAlert

Marketers Studio - David Berkowitz's Marketing Blog: What Marketers Don’t Get about Vine | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


The chain described above shows another important aspect of Vine: it's a community. Vine creators include each other in their Vines and routinely share their favorite Viners' posts. It's a collaborative environment. Remember when it was such a big deal for the cast of "Diff'rent Strokes" to appear on "The Facts of Life" in a crossover episode? On Vine, this happens all the time. Stars are constantly looking to boost their friends' ratings. They're all in this together. And not just during sweeps week.


CYDigital/marteq.io's insight:

There's only so much you can accomplish with a single 6-second video. But the point of the article: it's what the 6 seconds can create from sharing. So ask the question: if you're testing Vine, is it conducive to sharing? Tap into the network.


  • See the article at www.marketersstudio.com
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Are You Ready For Video In Email? - MarketingLand

Are You Ready For Video In Email? - MarketingLand | The MarTech Digest | Scoop.it
In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now might be the right time to put aside those fears and give it a try.


Important excerpt...


It’s true that not every email client will support video delivery. So, it’s important to know which email clients support HTML5 and also to know your user base.


Condensed...


It’s a little early to claim there are gold standard best practices, but there are a few recommendations that I can make.

  • Put the word “video” in the subject line.
  • Auto-play should not be an option.
  • Provide clear calls-to-action close to the video. Because click-throughs cannot be embedded in a video, you’ll need to provide users with something to click on, whether it’s a button or just a hyperlink near the video.
  • The chrome surrounding the video player will vary by email client. Some players are elegantly self-contained; others have bars and buttons that extend the dimensions of the video box. Provide enough whitespace around the video to accommodate the variation in player dimensions.
  • Shorter is better.
  • Aspirational, experience-based videos tend to do better than how-to’s or overly promotional messages.
CYDigital/marteq.io's insight:

For the B2B marketers, we just don't know if this is viable.


Perhaps I haven't had enough coffee this morning,but my question:

Can email support an embedded Vine?


  • See the article at marketingland.com
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After A Week On Android, Vine Surpasses Instagram On Google Play Charts As Top Social App | TechCrunch

After A Week On Android, Vine Surpasses Instagram On Google Play Charts As Top Social App | TechCrunch | The MarTech Digest | Scoop.it
Vine has already clarified just how quickly its userbase is growing, with the announcement that the app had hit 13 million downloads by the time Twitter launched it on Android. This was all just a week ago.


Excerpts...


Today, however, we’ve learned that Vine has climbed to the top of the charts on Android as the top social app and the No. 4 free app on Google Play. Instagram is No. 5.


What’s more likely is that Vine users want to share on Twitter because the Vine ecosystem is still growing, and those users want to ensure that their creation gets as many views from friends as possible. Then add to it the fact that Vine launched on Android just around the time that Vine.co shares surpassed Instagram.com shares, and it’s clear that Vine simply has a growing group of people interested in using the service.

CYDigital/marteq.io's insight:

Look at Vine this way: if you are not using video, then use Vine to dabble. Regardless, we're stunned by the level of growth. A six second video can be a creative way to accelerate CTRs.


  • See the article at techcrunch.com
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ATILA VELO's curator insight, June 20, 2013 8:20 AM

App is trending fast, catching fire with its short videos sharing service!

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Vine climbs past Instagram for social content shares [data] - Brafton

Vine climbs past Instagram for social content shares [data] - Brafton | The MarTech Digest | Scoop.it
Vine recently surpassed Instagram for Twitter mentions, further indicating video content is the marketing wave of the future.


Excerpt...


In another sign that video content is quickly becoming one of the most effective ways to reach internet users, Topsy Analytics recently published a chart showing Vine surged past Instagram for Twitter mentions on June 7, 2013. For continuous social media marketing success, brands must find ways to leverage their content on new channels like Vine.

CYDigital/marteq.io's insight:

Well that didn't take long. And with Vine for Android now available, we fully expect this to skyrocket.


B2B use of Vine can be significant: just think of it as a GIF. Easy to create, easy to distribute.


  • See the article at www.brafton.com
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Twitter’s Vine Comes to Android - ClickZ

Twitter’s Vine Comes to Android - ClickZ | The MarTech Digest | Scoop.it
Woohoo, Android users can join the “cool kids club” as Twitter’s Vine app has finally come to Google’s operating system.


Excerpt...


Vine for Android is slightly different than it is for the iPhone and has some features missing. These include support for smartphones' front-facing cameras, hashtags, search and sharing to Facebook. According to Twitter, it is working to make the two flavors have the same capabilities in upcoming updates.

CYDigital/marteq.io's insight:

It was announced a bit earlier, but we received reports of some issues. Now that those issues have been resolved, good to go.


  • See the article at www.clickz.com
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AloysiusCarl's curator insight, June 9, 2013 11:28 AM

twitter pushing Vine to compete with Instagram

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Video Content: 6 Easy Ways to Use Vine for Marketing - CMI

Video Content: 6 Easy Ways to Use Vine for Marketing - CMI | The MarTech Digest | Scoop.it
Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine.


Summary...


1. Show off your brand

2. Send a message to your customers

3. Encourage your fans to contribute

4. Leverage existing video content.

5. Become a journalist

6. Explain a concept

CYDigital/marteq.io's insight:

We continue to emphasize to use Vine as a teaser for your content, i.e., use it to drive more users to your white papers, infographics, webinars, etc. Click through for details and examples to each aforementioned idea.


  • See the article at contentmarketinginstitute.com
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Michelle Smith's curator insight, November 23, 2014 6:26 PM

This article gives great tips on how to market your brand effectively using Vine. Vine only gives you 6 seconds to post what you want to post so it is a bit of a challenge. According to this article you want to make sure you show off your brand, send a message to your customers, encourage your fans to contribute, leverage existing video content, become a journalist, and explain a concept in order to create a successful Vine. In my opinion, encouraging your fans to contribute is the most important part about Vine. The article gives an example of creating a contest through Vine. I think that is a great idea because people like to be creative and they like to win things. Engaging them into doing something fun will increase the likelihood that they shop your brand. 

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Vine: Six Steps to Using Six-Second Videos in Business Marketing - Profs

Vine: Six Steps to Using Six-Second Videos in Business Marketing - Profs | The MarTech Digest | Scoop.it
Video app Vine's simple design and integration with Twitter have helped create buzz in the business and marketing world. Interested? Here are six steps to help you get started with Vine


1. Is Vine Right for Me?
2. Have a Purpose
Even though apps like Vine can be exciting, new tools for marketing, it is important not to rush into using them without a clearly defined purpose.

3. Have a Plan
If Twitter is a micro-blogging platform, Vine is a micro-storytelling app. You will need a micro-plan (like this video planning template).

4. Be Creative

5. Keep Content Fresh
If your content looks and feels like something that could have been an Instagram photo, it probably should have been just that. Your audience will skim right over boring content, so avoid sharing your meals in a video-format and stick to the good stuff.

6. Don’t Run Out of Time

CYDigital/marteq.io's insight:

Simple and direct. What is of particular value is the link to the video planning template: take advantage of this!


  • See the article at www.mpdailyfix.com
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Kayla Beltrandi's curator insight, September 28, 2014 1:16 PM

One of my favorite social media apps out right now, is Vine. Although it's popularity has seemingly died down a lot since it first came out- it still generates thousands of views daily and can be an effective marketing tool if done correctly. I have seen many vines that are trying to market a product and some have been great- while others have fallen flat. I though this article was interesting because it outlined some of the main aspects you must keep in mind if you want vine to work for you. 

 

The first step is to ask yourself if Vine is right for you. Unlike Facebook that has demographics of many kinds on it- Vine is a lot more narrow. This app is predominately teenage to young-adult users. So, if you are marketing a product that is for older adults or younger children than maybe this app isn't for you. It is also a very visual app, if you don't have a story to tell through video through your brand than Vine will probably not work for you.

 

The second step is to have a purpose. Once you have decided Vine is the righ app for you to showcase your brand it is important not to rush into posting. What do you hope to achieve by posting? Once you have answered this, you can move onto the third step, Have a Plan. Create a guideline that will outline what you will post, how often you will post, who/what will star in your vines, and how will you measure your success. Creating a well thought out. plan will help keep you on track and help your marketing efforts succeed. 

 

The fourth step is to Be Creative, you are competing with millions of other users on vine. For your brand to stand out you need to do something creative. Make something that users will want to watch over and over and want to share with their friends. This will help your content spread and gain awareness. The fifth step is to keep content fresh, if you have something that could have been shared in a single picture than stick to Instagram. Vine is a 6 second video that will allow you to show off your product, catch your users attention, and do more than what a single picture can do.

 

The final step is to be sure not to run out of time. Six seconds may not seem like a lot, but with proper planning and the right content you can make the time fit to your message perfectly. Don't try to force too much into the time than what you can and don't limit yourself. 

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Using Vine in B2B Marketing - MLT Creative

Using Vine in B2B Marketing - MLT Creative | The MarTech Digest | Scoop.it
Twitter's new app, Vine, has great potential for B2B marketers for staying top of mind and relevant.


Key excerpt...


A few key pointers in mind:

  • Have a clear idea of the message you want to get out: Since Vine only allots you six seconds, it’s important that you have clearly defined the message you want to get out there prior to recording and posting the video.
  • Provide context for the video: It is also important to include context for the video in the body of the tweet. Doing so helps followers understand what they are about to watch and why it matters to them.
  • Give the viewer a takeaway: Provide the viewers of your Vine video with a clear idea of what you want them to take from it. Simply stating what you hope the viewer gets from your video in a brief sentence can make all the difference.
CYDigital/marteq.io's insight:

Use Vine as a teaser!


  • See the article at www.mltcreative.com
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Rachael Johnston's curator insight, December 8, 2014 11:26 AM

Want to use Vine in your marketing campaign? This article gives a few helpful tools on how to use it. 

Because the video is so short, 6 seconds, you need to make sure you really know what your message is about and you get straight to the point. Make sure you provide context to the video in the tweet or caption to make sure the viewers understand what they are watching. Lastly, provide a take away. Let the viewers know what you want them to get out of it. Just say it in a brief sentence. I think all of these points are important because if you only make the 6 second video is can leave a lot of confusion for the viewer. 

Somethings they suggest you make videos about are showcasing recent work for a client, commenting on industry trends, and offering an inside look or advise. I think all of these are good ideas. I think you should do a mix off all three of these to be effective. By commenting on industry trends and offering advise, you become a trusted advisor to your viewers. Then when you add pictures of your own work, you solidify the fact that you are reputable and you can offer valuable information.

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How Will Twitter's New Six-Second Videos Change The Game? (Vine) - Aprimo

How Will Twitter's New Six-Second Videos Change The Game? (Vine) - Aprimo | The MarTech Digest | Scoop.it

Summary...


What does Vine offer marketers? Is there any chance six seconds of airtime will add value to your social media plan, or help you stand out from the crowd? Definitely. And here’s why:

  • Everyone has a six-second attention span. There’s little chance your followers or customers will pull the plug partway through your Vines simply because the clips won’t last long enough to try their patience. Likewise, your followers are much more likely to pass it on to their social connections, knowing it won’t take them a ton of time or effort to enjoy either.
  • Anyone has time to make a six-second video. Forget storyboarding. Forget production values. Forget two drafts of a script. Forget choosing a song and opening titles. Vines are designed to show a moment in time, and that’s about how long they take to create, too –which means Vine is a painless addition to your content plan.
  • Choose one thing to say, and you’re more likely to succeed. Marketers often try and pack too much meaning into status updates and tweets, hoping to engage with more people in the process. But six seconds is only time enough for one idea or scene or design element –and that can help prevent overachievers from mucking it up too much.
  • Don’t underestimate the GIF factor. Everywhere you look online, people are posting GIFs, those wacky animated images that overflow from Tumblr blogs and forum postings and Reddit comment streams. A Vine is basically an overgrown GIF. Or an Instagram with more punch. Or maybe even something new the internet has been longing for?


CYDigital/marteq.io's insight:

More benefits associated with the use of Vine. We completely agree with the notion that Vine is an overgrown GIF. Use Vine as a means to tease.


  • See the article at blog.aprimo.com
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16 Ways Businesses Are Using Twitter Vine | Social Media Examiner

16 Ways Businesses Are Using Twitter Vine | Social Media Examiner | The MarTech Digest | Scoop.it
Twitter Vine: here are some creative ways businesses are using these short, six-second videos to engage with Twitter followers and Facebook friends.


#1: Engage Your Followers in Conversation

#2: Highlight Your Brand Advocates

#3: Display Your Work for a Client

#4: Offer Up Relevant Historical Trivia

#5: Celebrate the Holidays

#6: Get People Excited About a New Product

#7: Take People Inside Your Office

#8: Attract Customers to Your Booth

#9: Educate and Amaze

#10: Bring People Inside Your Stores

#11: Tell Your Brand’s Story

#12: Promote a Contest

#13: Bring Presentations to Life

#14: Show Off Your Products

#15: Give Fans What They Want

#16: Randomly Amuse Your Audience

 

Get Started With Vine in Six Steps

1. Download and install the Vine app from iTunes for your iPhone, iPod Touch or iPad.
2. Create a Vine account using your Twitter profile or email address.
3. Find people to follow by going to your profile and clicking the People icon at the top right of your screen. You can also go to your settings and use the Find People option under Friends.
4. Connect your Facebook account to share videos on Facebook as well (personal profiles only).
5. Click the video camera icon to start recording videos. Tap your finger on the screen to record and release to stop recording.
6. When you’re finished, click Continue to share your video on Vine, Twitter and Facebook.

CYDigital/marteq.io's insight:

Our continued recommendation on using Vine: as a teaser to lead to social media communications, press releases, etc. Note the How to Get Started should you need a quick primer.


  • See the article at www.socialmediaexaminer.com
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Navigating the Social Labyrinth: Vine, Graph Search & Quora Untangled - Unbounce

Navigating the Social Labyrinth: Vine, Graph Search & Quora Untangled - Unbounce | The MarTech Digest | Scoop.it
Twitter's Vine, Facebook's Graph Search & Quora's blogging platform are new to the social media landscape. Here are 30 posts to help you figure them out.


Twitter’s Vine: They Redefined Online Communication — Again

1. Vine: A New Way to Share Video

2. Twitter’s Vine App Raises Questions About Social Media Age Restrictions

3. Will Vine for Twitter Make Brands Rethink Video Creation?

4. 5 Ways Marketers Can Use Twitter’s Vine App to Drive Social Media ROI

5. 6 Ways Vine’s Six Seconds May Change Twitter

6. The Vine Effect: How Twitter’s App Is Impacting Social Video Startups

7. Twitter’s Vine Is Perfect for Fashion Week

8. 5 Unofficial Ways to Watch Twitter Vine Videos

9. How Writers & Readers Can Use Twitter’s Vine

10. How 15 Real Businesses Are Getting Creative with Vine for Marketing

11. Twitter Makes Video Marketing More Accessible with Mobile App, Vine

 

Facebook: Is Graph Search Stalker Gold?

12. Review: Facebook’s Graph Search Is Stalker Gold

13. A Primer on Facebook Graph Search

14. Facebook Graph Search Explained for Marketers

15. Review: Facebook’s Graph Search is Promising but Incomplete

16. Facebook Graph Search: What It Means for You

17.Do This Now, Before Facebook’s Graph Search Embarrasses You

18. You Can’t Hide from Facebook Graph Search

19.Actual Facebook Graph Searches

20. You Won’t See Facebook’s Graph Search on iPhone or Android Anytime Soon

21. A Glimpse Into Facebook’s Graph Search

22. 4 Reasons to Like Facebook Graph Search — And 2 Worries

23. Is Facebook Graph Search Sacrificing Quality for Quantity?

24. The Usefulness of Facebook Graph Search Will Vary from User to User

 

Quora’s New Blogging Platform: Your Ultimate Audience

25. Quora Launches Blogging Platform with Mobile Text Editor to Give Every Author a Built-In Audience

26. Answer This: Will Quora’s New Blog Platform Attract Brands?

27. Quora Introduces a Blogging Platform. Are You Swooning Yet, Marketers?

28. Q: Is Quora the Next Big Blogging Platform?

29. Quora’s New Blogs Take the Site Beyond Q&A, But Not to Profits

30. Content Marketing Tips: A Breakdown of Quora’s Audience Platform

CYDigital/marteq.io's insight:

THANK YOU UNBOUNCE! Tremendous compendium of Vine, Graph and Quora Blogging articles! If you need a primer on any or all, this is it! Click through for details!!


  • See the article at unbounce.com
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5 Pro Tips for Successful Marketing Strategies with Tout | Wishpond

5 Pro Tips for Successful Marketing Strategies with Tout | Wishpond | The MarTech Digest | Scoop.it

Tout provides online social networking and microblogging service that enable over 12 million Touters (Tout users) to share 15-second messages on their videos.


You can update 15-second Tout videos and share your status in real time via Tout.com, Facebook, Twitter, other various social media channels, SMS, and email. Tout’s reply feature enables users to immediately join a face-to-face conversation with other Touters and to get quick replies to their Touts.


What ROI can you achieve by using Tout?

  • Have a conversation with your audience through Tout`s reply feature.
  • Drive traffic to the other social media channels
  • Promote your company, product, or promotion
  • Create the behind the scenes Tout
  • Make a well-organized Tout video calendar
CYDigital/marteq.io's insight:

If you need more than Vine's 6 seconds, here's an alternative.


  • See the article at corp.wishpond.com
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Collection of Vine Specific Articles To Date

Collection of Vine Specific Articles To Date | The MarTech Digest | Scoop.it

The Marketing Automation Alert's analytics show a high degree of interest in Vine (and rightly so!). So to that end, and to make life a bit easier, here are the articles that we've collected thus far that focus on Vine:



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Philippe Trebaul's curator insight, February 22, 2013 9:52 AM
Collection de vigne articles spécifiques à ce jour.

L'analyse d'alerte Marketing Automation montrent un haut degré d'intérêt pour la vigne (et à juste titre!). Donc, à cette fin, et pour rendre la vie un peu plus facile, voici les articles que nous avons recueillies à ce jour qui mettent l'accent sur la vigne:



Collection of Vine Specific Articles To Date via @TheMAAlert http://sco.lt/...


David de Silva's curator insight, October 10, 2013 8:50 AM

#Vine, ese gran desconocido... que dejará de serlo tras leer todos estos artículos :) 

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Digital Marketing on a Vine–Twitter’s New Video Venue - Biznology

Digital Marketing on a Vine–Twitter’s New Video Venue - Biznology | The MarTech Digest | Scoop.it

Vine issues summarized...


It’s true there are some problems. It’s simple, yes – but, almost too simple. I’d like just a little more editing power, and the ability to sandbox a few videos before publishing directly to Vine. There’s no way to connect with your Facebook friends who might also be on Vine. The biggest social network saw fit to cut that link. And most importantly, search and share capabilities on the app are underwhelming.


These shortcomings hinder Vine as a marketing tool. Unlike Twitter, Vine videos aren’t accessible from its website, though several websites that aggregate them have already appeared. (Check out VineRoulette, JustVined, and Cats on Vine.) This means that searching for and finding Vine videos isn’t particularly easy to do.


CYDigital/marteq.io's insight:

We've summarized the cons in this scoop, as this is the first post we've seen to offer a few Vine detractions. Worthwhile to consider as you formulate your usage of Vine.


  • See the article at www.biznology.com
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The Do's and Don'ts of Using Vine for Marketing - Hubspot

The Do's and Don'ts of Using Vine for Marketing - Hubspot | The MarTech Digest | Scoop.it
Learn some best practices emerging around Twitter's Vine so you can figure out what works, and what doesn't, for marketing.


Don'ts:

  • Don't Forget to Define the Video's Purpose
  • Don't Squish a Longer Video's Concept Into 6 Seconds
  • Don't Create Videos Meant Just For Private Groups
  • Don't Use It Just ... Cuz [it's there]


Do's

  • Do Give Followers a Sneak Peek
  • Do Humanize Your Brand
  • Do Demonstrate a New Product or Service Feature
  • Do Have Fun With Audio
  • Do Introduce Your Followers to Your Company
CYDigital/marteq.io's insight:

DO TEASE YOUR CONTENT. The article includes a few nice examples to demonstrate the use of Vine. Sidebar: think of using Vine as an animated .gif.


  • See the article at blog.hubspot.com
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How to leverage Twitter’s Vine app for B2B content marketing | SmartBlogs

How to leverage Twitter’s Vine app for B2B content marketing | SmartBlogs | The MarTech Digest | Scoop.it

Summary...


10 video ideas for B2B companies just getting started with Vine:

  1. Showcase the building and grounds of your company’s headquarters.
  2. Use stop-motion animation to deliver an exciting company announcement.
  3. Show the steps it take to make your flagship product.
  4. Humanize your brand by introducing your employees.
  5. Encourage customers to showcase how they use your products with a Vine video and reward them with prizes or giveaways.
  6. Create video clips from a charity event or corporate outing your company has organized.
  7. Highlight a video testimonial: Ask your customers what three words they would use to describe your company.
  8. Create teasers for upcoming webinars, events or trade shows.
  9. Create a Vine campaign series; for example, how to install your product in four easy, six-second steps.
  10. Animate the cover page of (or data chart within) case studies, white papers or reports, promoting the full document in an engaging way.


CYDigital/marteq.io's insight:

Readers know that we are bullish on Vine, and although the aforementioned are nice ideas, we starting to conclude that Vine needs to be used as teasers for all things marketing automation-related.


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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine: Hubspot

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine: Hubspot | The MarTech Digest | Scoop.it
How to measure the impact of your Twitter and Vine marketing efforts on your business' bottom line.


Tools needed:

1) Select an Analytics Tool

2) Set Up Tracking Tokens for Different Sources

3) Set Up Campaign Tracking for Deeper Insight


Measuring results:

1) Visits

2) Contacts/Leads

3) Visits-to-Contacts Conversion Rate

4) Customers

5) Contacts-to-Customers Conversion Rate


Measuring Twitter growth:

1) Follow M2M Growth

2) Daily Follower Growth

3) Link Clicks


CYDigital/marteq.io's insight:

A very practical and useful article! The author provides specific examples on how to approach this sometimes vexxing issue. If measuring the impact of Twitter is an issue, you'll want to follow this post.


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Vine Analytics Already? Yep. And Free, Too - MarketingLand

Vine Analytics Already? Yep. And Free, Too - MarketingLand | The MarTech Digest | Scoop.it
If you’re one of those super-early adopters of Vine, there’s already a way to get a basic snapshot of how your six-second videos are performing.


The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing that you’re using the tool.


Once the report is ready, you’ll be able to see a variety of stats related to engagement for your Vine videos shared during the previous seven days.

CYDigital/marteq.io's insight:

We're getting bullish on Vine, as we believe the 6 second, quick capture process will be a significant teaser tool for the B2B marketer.  As we've said before, it's early, but keep your fingers on the pulse.


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Twitter-Linked ‘Vine’ App Could Offer Video Marketing Possibilities - KoMarketing Associates

Twitter-Linked ‘Vine’ App Could Offer Video Marketing Possibilities - KoMarketing Associates | The MarTech Digest | Scoop.it

According to an article from eMarketer, the new Twitter-linked video sharing app, Vine, could eventually provide video-sharing opportunities for marketers.


Key excerpt...

According to a study from IAB Mobile Marketing Center of Excellence, 92% of those viewing mobile videos share this content; 12% of those shares are on Twitter. With the growth of Vine users, IAB expects the Twitter metric of sharing to rise, which could present brands with a new opportunity to link up their paid, owned, and earned strategies.

CYDigital/marteq.io's insight:

Please keep an eye on Vine!


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Jan Ankerstjerne's curator insight, February 14, 2013 4:08 AM

Great Video app. I highly recommend the Vine App