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Your Three-Step Road Map to Creating Viral Content [Infographic] - MarketingProfs

Your Three-Step Road Map to Creating Viral Content [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
When marketing content goes viral, it's more likely due to planning and execution than luck. Follow these three steps for developing content that gets shared far and wide. See the infographic.
CYDigital's insight:

Your Three-Step Road Map to Creating Viral Content [Infographic] - MarketingProfs

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Data from analyzing 5,000 social videos suggests that only 1 percent will go viral - Nieman Lab

Data from analyzing 5,000 social videos suggests that only 1 percent will go viral - Nieman Lab | The MarTech Digest | Scoop.it
Only 1 percent of videos posted to Facebook actually end up going viral — but it probably helps if your video is square rather than horizontal or vertical, is engaging in ways beyond Likes, and/or is geared toward Spanish speakers, an analysis by social video production company Wochit found.

Wochit analyzed more than 5,000 social videos that were created by more than 100 publishers between March and May 2017. It compared the results to the three-month period between December 2016 and February 2017.
CYDigital's insight:

Virility should never be a goal.

 

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5 Psychological Triggers that Drive Viral Marketing [Examples] - Maitre

5 Psychological Triggers that Drive Viral Marketing [Examples] - Maitre | The MarTech Digest | Scoop.it
Here are 5 psychological triggers that get your audience to open your emails, buy your products, share your content, and drive viral marketing.

  • Scarcity
  • Curiosity
  • Anticipation
  • Social Proof
  • Reciprocity
  1. Create Carrot Content
  2. Give away free stuff
  3. Related
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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B2B Applications with a Viral Component - David Cummings on Startups

B2B Applications with a Viral Component - David Cummings on Startups | The MarTech Digest | Scoop.it

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CYDigital's insight:

Viral works for cat videos and sports faux pas. For B2B? It's not about viral (an incredibly rare occurrence) but about referrals, recommendations, and built-in sign-ups. Call it want you want, but you need that functionality built into your offerings similar to the examples above.

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Content Marketing: Secrets To A Killer Viral Video - #infographic - Digital Information World

Content Marketing: Secrets To A Killer Viral Video - #infographic - Digital Information World | The MarTech Digest | Scoop.it
This infographic from WhoIsHostingThis offers a wealth of tips on how to make your video content go viral.

 

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6 Principles of Viral Marketing - Inbound Marketing Agents | #TheMarketingTechAlert

6 Principles of Viral Marketing - Inbound Marketing Agents | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
What do you need to see your marketing info go viral? Check out these six principles and start applying them right away.
CYDigital's insight:

The success rate for viral is extremely low. Regardless, these are decent principle by which all communiques should incorporate.


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Aman Liu's curator insight, September 28, 2014 9:03 PM

This Article shows Viral marketing provides brands with a fantastic ROI and once launched, it's effects are immediate and direct!

Rebecca Pereira's curator insight, October 2, 2014 2:14 AM

Key viral marketing principles companies should adopt! 

Jeshneil Prasad's curator insight, October 2, 2014 9:53 PM

Very informative article that describes the exact nature of Viral marketing, what it is, represents and how businesses can use it effectively to promote advertising messages. Consisting of 6 principles that guide the medium it suggests that advertising should include incentives, ease of use,  utilizing what's out there, friends, motivations and the ability for it to scale to the size of different campaigns.

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Infographic: How to Make a Viral Video - IMA | #TheMarketingTechAlert

Infographic: How to Make a Viral Video - IMA | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Making a viral video takes time and effort, and a few more secret ingredients. Here's all you need to know to make sure your videos go viral.


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FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital's insight:

I think we'd all agree that there's a bit more than listed to make a video viral. Regardless, all good points.

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Jennifer Wendt's curator insight, July 17, 2014 2:24 PM

Interesting article on how to create a viral video

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You - The New Yorker | #TheMarketingTechAlert

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You - The New Yorker | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.


Advanced/ Digest...


Berger and Milkman found that two features predictably determined an article’s success: how positive its message was and how much it excited its reader.

 

While emotion and arousal top the list, a few additional factors seem to make a big difference. First, he told me, you need to create social currency—something that makes people feel that they’re not only smart but in the know.

 

The presence of a memory-inducing trigger is also important. We share what we’re thinking about—and we think about the things we can remember.

 

Lists also get shared because of another feature that Berger often finds successful: the promise of practical value.

 

A final predictor of success is the quality of the story itself. “People love stories. The more you see your story as part of a broader narrative, the better,” Berger says.

 

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CYDigital's insight:

Science behind velocity. Strongly encourage clicking through for the deeper explanation.

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The Viral Marketing Cheat Sheet - KISSmetrics | #TheMarketingAutomationAlert

The Viral Marketing Cheat Sheet - KISSmetrics | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.

 

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NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

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CYDigital's insight:

The question about viral is this: to what degree has the viral message penetrated the specific members of your market?

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The Science of Sharing (Word of Mouth and Social Marketing) - Gartner | #TheMarketingAutomationAlert

The Science of Sharing (Word of Mouth and Social Marketing) - Gartner | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

[Contagious: Why Things Catch On]  is full of examples of interesting ideas that spread, but also provides a strong reminder for marketers, citing research that only 7 percent of “word of mouth” recommendations (or complaints) happen online.   Berger then talks about the science of sharing, citing 6 factors that influence how fast and broadly an idea spreads.  His mnemonic for these is STEPPS:

-- >  Social Currency – People share things that they think will make them look “good” (smart, cool, hip, etc.) in the eyes of their peers.

-- >  Triggers – People share things that are top of mind, because of associations with other things that people think about all the time. (Note: This is more of a hidden trait, but consciously creating trigger associations can have a big, big impact.)

-- >  Emotion – People share things that evoke emotions
(A note on this since I’ve blogged about emotions before: Focus on things that cause high arousal.   This can be positive (awe, excitement, amusement) or negative (anger, anxiety).  But don’t go for the middle.  Just making people feel content or sad won’t drive sharing.)

-- >  Public – People share things that are visible.

-- >  Practical Value - People share things they think will help others.

-- >  Stories -  People use stories as a the medium to communicate ideas in an interesting way (another favorite topic of mine)

 

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CYDigital's insight:

I did a quick scan, and it's Malcom Gladwell-ish with more proof. Think of Tipping Point but with action items!

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When – and Why – Branded Videos Go Viral

When – and Why – Branded Videos Go Viral | The MarTech Digest | Scoop.it

Excerpts...


Unruly has released a comprehensive white paper examining various elements of branded video sharing, including the best day for launching a campaign and the creative factors that are most likely to make a video go viral. According to “The Science of Sharing,” the data is important as the researchers believe that “the success of ‘water cooler’ content can both be predicted and repeated.” 


Of course getting the timing right is just one part of the equation –  the creative itself needs to have certain attributes in order to elicit sharing activity, according to the researchers.


The white paper outlines a variety of psychological responses to videos (such as happiness, contempt, surprise, and anger) as well as social motivations to share (such as shared passion, reaction seeking and self-expression), indicating that in order to achieve a high share rate (ratio of shares to views), the video needs to elicit a “strong viewer response against at least one psychological trigger and multiple social motivations.” It’s important to note that the emotional response needs to be quite intense in order for the video to be successful: many of the videos analyzed tried for humor, but few managed to be seen as hilarious, sinking their chances at going viral to a greater degree.


By contrast, the videos that fared worst engendered low levels of “hilarity” and “surprise” and were subject to viewer confusion.

CYDigital's insight:

Fascinating paper, and worthy of a download 'n read.


  • See the article at www.marketingcharts.com
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Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers | MarketingSherpa

Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers | MarketingSherpa | The MarTech Digest | Scoop.it

Contests and sweepstakes are a great way to promote a new product and grow email subscriber lists. Utilizing an existing audience to reach new prospects through email and social sharing is a tactic that expands the reach of an entire campaign.

This case study details how November Bicycles achieved a 488% increase in its email subscriber list, and generated 1,170% ROI from a month-long sweepstakes campaign built around a new product release.


CYDigital's insight:

This case study offers an 8 step process to setting up and executing on a contest. If you're thinking about a contest, you'll want to click through to understand the LOE behind setting up, promoting and managing the endeavor.


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Felix Cheang's curator insight, November 10, 2016 7:44 AM

A very interesting ideas. Never really thought of using sweeptake to build up subscribers list.

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The Myth About Viral Marketing | MIT Sloan Management Review [REGISTRATION REQUIRED]

The Myth About Viral Marketing | MIT Sloan Management Review [REGISTRATION REQUIRED] | The MarTech Digest | Scoop.it
Viral marketing is an appealing idea, but it doesn’t describe how online adoption usually happens.


Excerpt...


“What we see is something qualitatively different,” Goel said. Most content, he explained, is adopted and dies out within one generation. In fact, less than 4% of adoption “cascades” the researchers studied extended more than one person away from the initial adopter.


For marketers, this research suggests that it may be time to abandon the idea that viral marketing via social media will frequently lead to, say, tenfold organic growth. What, then, accounts for those rare pieces of content — such as YouTube videos viewed by millions — that become extremely popular on the Web in a relatively short time frame? According to Goel, he and three other researchers, in yet-to-be-published research, examine more than a billion news stories, videos, images and petitions on Twitter and find that even many popular pieces of content are not truly viral in the sense suggested by infectious-disease models. About one in a million times, however, they find that content on Twitter does in fact “go viral.” Understanding what sets these rare viral events apart is their latest goal.

CYDigital's insight:
  • See the article at sloanreview.mit.edu
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Is Viral Marketing a Myth? - Sloan Management Review

Is Viral Marketing a Myth? - Sloan Management Review | The MarTech Digest | Scoop.it

Some actual data associated with the return from viral marketing methods, and we assume it would be even less for the B2B marketing realm.  Not promising at all, and stick this in your back pocket should you face a HIPPO on viral marketing.  Highlights...


The best any of these seven online scenarios did was to get passed along more than once in six percent of cases. That happened both for Yahoo Voice and Friend Sense. Goel isn’t using models, by the way; this is real world data.


For marketers, Goel’s research means it’s time to abandon the idea that viral marketing via social media will lead to tenfold organic growth.


But Goel has some good news for marketers: while things don’t go viral like the flu, they can get a 20 percent return – for every 10 adoptees of a conventional marketing effort, another two people will adopt something organically.


“Your business plan better not depend on 100x growth through word of mouth,” Goel says. “But 20 percent is nothing to scoff at. And you can put that into your business plan.”


CYDigital's insight:

 

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Why Content Goes Viral: the Theory and Proof

Why Content Goes Viral: the Theory and Proof | The MarTech Digest | Scoop.it

This is more than an opinion piece: it is a practical, thoughtful and validated plan to help you with your content marketing.  Below is a checklist provided by the author, but if may be worthwhile to click-through to fully understand each line item...


  • Did you sufficiently cover the topic? Is it long enough? (24)
  • Does the content inspire a high-energy emotion like awe (16), anger(18), or anxiety (18)?
  • Did your tone convey emotion? (12)
  • Is it practically useful? (16)
  • Is it interesting? (14)
  • Is it surprising? (8)
  • Does the author have fame/credibility? (8)
  • If it’s supposed to be funny, is it actually funny? Are you sure your friends aren’t just being nice? (∞)


You can’t always have all of these factors, so I've added a maximum score in parenthesis to help prioritize those factors that research has shown to be most important to sharing. If you rate your content at or near 100, it's likely that it has a far greater chance of going viral.


CYDigital's insight:

See the article at www.seomoz.org.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

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