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Create High-Impact Data Visualizations: Nine Effective Strategies - Occam's Razor

Create High-Impact Data Visualizations: Nine Effective Strategies - Occam's Razor | The MarTech Digest | Scoop.it
In this post I want to inspire you to think differently. I’ve curated sixteen extremely diverse visualization examples to do that. By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. My primary goal is to expand your horizon so that we can peek over and see new possibilities.

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations:

1: The Simplicity Obsession
2: If Complex, Focus!
3: Venn Diagrams FTW!
4: Interactivity With Insightful End-Points
5: What-if Analysis Models
6: Turbocharging Data Visuals with Storytelling
7: The Magic of 2 x 2 Matrices
8: Close Contextual Clusters
9: Multi-dimensional Related Line Graphs
CYDigital/marteq.io's insight:

DEFINITIVE!

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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A Digital Marketer's Guide to Visual Cues - ConversionXL

A Digital Marketer's Guide to Visual Cues - ConversionXL | The MarTech Digest | Scoop.it
The visual cues did impact how much a user pays attention to the form.

  • The hand-drawn arrow resulted in the longest amount of time on the form.
  • The human looking away from the form resulted in the shortest.
So, while every site is different, here’s some empirical data that says you should perhaps test hand-drawn directional objects (e.g. an arrow) for guiding the attention of users.

Also, if you use an image of a human as a visual cue, have this person looking in the direction of the CTA or key feature. The human looking away was the worst in terms of fixation time.
CYDigital/marteq.io's insight:

Excellent guide on visual cues. As usual...TEST!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The 24 Best Visual Content Creation Tools - Webbiquity

The 24 Best Visual Content Creation Tools - Webbiquity | The MarTech Digest | Scoop.it
Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings,  and interactive graphics.

CYDigital/marteq.io's insight:

Not sure they're the best, but there are new names in here. CT for the list, description and link.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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6 Visual Tools to Improve Your Social Media Content : Social Media Examiner

6 Visual Tools to Improve Your Social Media Content : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Add Emojis to Graphics: EmojiOne 

#2: Produce Animated Videos: Moovly

#3: Build Infographics: Piktochart

#4: Create GIFs: MakeaGIF

#5: Turn Visuals Into Movies: Magisto 
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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The Ultimate Guide to Creating Visually Appealing Content - CrazyEgg

The Ultimate Guide to Creating Visually Appealing Content - CrazyEgg | The MarTech Digest | Scoop.it
Visual content like infographics, image-rich social media posts, and even videos can boost your brand to amazing heights.
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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5 Types of Visual Content That Get Shared The Most

5 Types of Visual Content That Get Shared The Most | The MarTech Digest | Scoop.it
  • "Original content
  • Timely content
  • Relevant content
  • Snackable content
  • Content that has a call to action


Visual tools:

  • Canva
  • Adobe Spark
  • RELAY
  • Designfeed.io

 

Short video tools:

  • Flipagram
  • Ripl.com
  • PicPlayPost"
CYDigital/marteq.io's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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Why Marketers Need a Visual Influence Strategy - Uberflip

Why Marketers Need a Visual Influence Strategy - Uberflip | The MarTech Digest | Scoop.it
4 tips to develop your brand’s visual influence

Step 1: Go back to your brand foundations

Step 2: Take stock of your existing owned content

Step 3: Find existing UGC content

Step 4: Encourage your biggest advocates to create and share more UGC
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Meeker report: what you should know about the rise of visual content | Search Engine Watch

Meeker report: what you should know about the rise of visual content | Search Engine Watch | The MarTech Digest | Scoop.it
Mary Meeker’s annual report indicates the steady increase of visual content and it leads to many interesting insights, both for users and brands.
CYDigital/marteq.io's insight:

We curated the full report here: http://goo.gl/UjcA8x 

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Science and Benefits of Using Images and Real Photos | Linchpin SEO

The Science and Benefits of Using Images and Real Photos | Linchpin SEO | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Great graphic. Really buries the BS associated with visuals, and shows the true upside.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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10 Design Principles That Will Increase Your Email Newsletter Conversions - CrazyEgg

10 Design Principles That Will Increase Your Email Newsletter Conversions - CrazyEgg | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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5 Visual Content Tools to Boost Engagement - Social Media Examiner

5 Visual Content Tools to Boost Engagement - Social Media Examiner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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The Visual Guide to Visual Marketing – How to Stay Competitive - Visual Contenting

The Visual Guide to Visual Marketing – How to Stay Competitive - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Much more information when you click through.

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9 Graphic Design Trends for 2015 [Infographic] - Visual Contenting

9 Graphic Design Trends for 2015 [Infographic] - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Custom Logo Design Services's curator insight, September 28, 2017 9:22 AM

So as to get a very much composed letterhead, connect an expert letterhead printing organization. A professionally outlined letterhead may appear to be somewhat costlier than the independent letterhead yet the last outcomes will be worth paying more for it Letterhead Design Services

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The Art of Color Coordination [Infographic] - Visual Contenting

The Art of Color Coordination [Infographic] - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Agence White Dog's curator insight, September 27, 2015 6:04 PM

The Art of Color Coordination [Infographic] - Visual Contenting

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10 Visual Content Creation Tools You Can't Live without - VisualContenting

10 Visual Content Creation Tools You Can't Live without - VisualContenting | The MarTech Digest | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

CYDigital/marteq.io's insight:

FWIW...

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Are You Using These Best Free Visual Marketing Apps? - GetResponse Blog

Are You Using These Best Free Visual Marketing Apps? - GetResponse Blog | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

CYDigital/marteq.io's insight:

Canva and Pixlr. Say no more.

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How Visual Content Drives Social Media Growth - Visual Contenting

How Visual Content Drives Social Media Growth - Visual Contenting | The MarTech Digest | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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How to add meaning to B2B marketing with visuals | B2B News Network

How to add meaning to B2B marketing with visuals | B2B News Network | The MarTech Digest | Scoop.it
Why does any of this matter to B2B marketers? With the average attention span of modern adults down to 8 seconds or less in 2013, according to Walter, B2B messages have a better chance of being perceived by a goldfish with an attention span of 9 seconds.

By way of comparison in 2000, the average adult attention span was 12 seconds. With less time than ever available to communicate, B2B marketers need visuals to breakthrough to their customers because symbolic language takes too long. “Brains process visuals 60,000 times faster than words,” Walter said.

Beyond that, the return on visual B2B marketing is double that of words alone. For example, web pages that contain compelling images receive 94 percent more views than content without visuals. Plus, pages with video generate 100 percent more time on site than non-video pages. And to clinch it, when it comes to the bottom line, viewers are 85 percent more likely to purchase a product after watching a product video, according to Walter.


marketingIO bridges the gap between your MarTech and your in-house experience. 

CYDigital/marteq.io's insight:

BTW: I've seen more text laden infographics than ever before. Be careful, and embrace the gif infographic.

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CMOs Value Visual Content, While Industry Remains Unprepared [Study] - ClickZ

CMOs Value Visual Content, While Industry Remains Unprepared [Study] - ClickZ | The MarTech Digest | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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3 Tools to Quickly Create Awesome Visual Tweets - Internet Marketing Ninjas

3 Tools to Quickly Create Awesome Visual Tweets - Internet Marketing Ninjas | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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Marco Favero's curator insight, July 28, 2015 2:49 AM

aggiungere la vostra comprensione ...

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4 Mistakes You Are Making with Your Visual Content [Infographic] - Socially Sorted

4 Mistakes You Are Making with Your Visual Content [Infographic] - Socially Sorted | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Alison lee's curator insight, May 20, 2015 10:28 PM

VISUAL ARTICLE: briefly tells people where they are going wrong. To capture the attention of the viewer, demands attention by using strong words like "MISTAKES" and "AVOID". It then follows by illustrating the common mistakes by pairing pictures with word info. The amount of words on this one is a little bit of a turn off, but it tries to use rhetorical questions in order to get more attentions from readers. 

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5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics - socialmouths

5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics - socialmouths | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital/marteq.io's insight:

Great point about using Pinterest as a visual content research tool: when you think about it, it's a great crowdsourcing tool.

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Slideloot's comment, May 13, 2015 6:28 AM
It's really amazing.
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Stellar: The Best Storytelling App For Sharing Memories And Knowledge - DailyTekk

Stellar: The Best Storytelling App For Sharing  Memories And Knowledge - DailyTekk | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital/marteq.io's insight:

Download from the App Store. Really wonderful way to present your company.

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Altocloud Launches Predictive Communications Platform, Receives $2M In Funding - Demand Gen Report

Altocloud Launches Predictive Communications Platform, Receives $2M In Funding - Demand Gen Report | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital/marteq.io's insight:

FWIW.

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The Ultimate Guide to Creating Visually Appealing Content - QuickSprout

The Ultimate Guide to Creating Visually Appealing Content - QuickSprout | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

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Neil Ferree's curator insight, March 23, 2015 1:20 PM

Including appealing visuals into each and every piece of shared content is a good practice to adopt.

Nedko Aldev's curator insight, March 24, 2015 5:47 AM

 

290
Roger L. Gill's curator insight, March 24, 2015 8:03 AM

Visual Content is a must for marketing and it must be good.