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Meet Lucy: A new AI companion for marketers powered by IBM Watson | Netimperative

Meet Lucy: A new AI companion for marketers powered by IBM Watson | Netimperative | The MarTech Digest | Scoop.it
Marketers will be able to benefit from Lucy’s insights into research, segmentation and planning. Lucy analyzes structured data, such as databases and spreadsheets, and unstructured data, such as emails and presentations.

Lucy can hunt down facts about a potential market, pull together customer profiles from social media or draw up media models in moments. She performs previously time-consuming tasks in an instant, empowering marketers to do much more in far less time, and the more she does the more she learns, growing and developing according to a campaign’s needs.

Lucy combines multiple computing services from Watson, including Retrieve and Rank, Natural Language Classifier, Personality Insights, a news aggregation service, and Tradeoff Analytics. She is already populated with data from sources such as SEMRush, Spinn3r, SimilarWeb, US Census and Clearbit and can crunch reams of data to answer any marketing question. Her easy to use interface also means that marketers can ask questions in a free text format, simply and directly.
CYDigital/marteq.io's insight:

Sounds too good to be robust. On the other side of the pond.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Personalization as a Service: new revenue stream for IBM Watson? - VentureBeat

Personalization as a Service: new revenue stream for IBM Watson? - VentureBeat | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital/marteq.io's insight:

I'm hoping its Watson-as-a-service, just as it is AWS predictive-as-a-service. The big money? Providing these "natural resources." Everyone else down the food chain earns less.

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