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[FREE] AT Internet named a Leader in Web Analytics by Forrester - AT Internet

[FREE] AT Internet named a Leader in Web Analytics by Forrester - AT Internet | The MarTech Digest | Scoop.it
The Forrester Wave™: Web Analytics, Q4 2017 names AT Internet a leader! Download the report for free and discover why Forrester has ranked us so highly.
CYDigital/marteq.io's insight:

And a FREE copy is available to you.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why The Right Web Analytics Platform Is (Even More) Business Critical - Forrester

Why The Right Web Analytics Platform Is (Even More) Business Critical - Forrester | The MarTech Digest | Scoop.it

"Forrester just recently published The Forrester Wave™: Web Analytics, Q4 2017?:

  • Modern web analytics technologies now form the core of the digital intelligence stack. Today’s digital practitioners are using their web analytics systems for a lot more including: to aid behavioral targeting & personalization; manage their digital data; integrate it with testing; understand app engagement; and for cross-channel attribution (see Figure 1).
  • Web analytics remains the single-most dominate digital intelligence technique. Almost three-quarters of respondents in Forrester’s Q2 2017 Global Digital Intelligence Platforms Forrester Wave™ Customer Reference Online Survey used web analytics from their DI platform providers. Web analytics adoption is significantly greater than the next three dominant digital intelligence techniques which were: application analytics (48%), interaction analytics (43%), and cross-channel attribution (41%).
  • Web engagement is still critical to business success. Since the late 90’s, there has been significant shift of digital customer engagement beyond the browser & email (e.g. to mobile apps, social, kiosks and IoT). Yet the clear majority of active internet users still interact via browsers, which remains the most important digital channel for consumers to make online purchases."
CYDigital/marteq.io's insight:

Yes: web analytics is the centerpiece to all marketing analytics.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Ways to Uncover Powerful Website Analytics - Marketo

5 Ways to Uncover Powerful Website Analytics - Marketo | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Conversion analysis really is attribution. And that's a load of work.

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MarTech Landscape: What Is Web Analytics Software? - Marketing Land

MarTech Landscape: What Is Web Analytics Software? - Marketing Land | The MarTech Digest | Scoop.it

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. 

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How to Decrease Your Website's Bounce Rate [Infographic] - HubSpot

How to Decrease Your Website's Bounce Rate [Infographic] - HubSpot | The MarTech Digest | Scoop.it

 

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Sebastián Pedemonte Fieyra's curator insight, July 26, 2014 12:57 AM

Bastante completo la verdad, buenos tips.

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Just How Valuable Is Your Big Data? - ClickZ | #TheMarketingAutomationAlert

Just How Valuable Is Your Big Data? - ClickZ | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
As people get more excited by big data, I get excited by small data. It may be small but it\'s powerful.


Digest...


If you look at the visitors who visit your websites or use your apps then they'll fall into one of three groups:

Anonymous visitors.

Observed visitors. These visitors have visited more frequently, so there's more data and more history, and potentially more to learn. Even though you don't know who these people are, you can begin to build up some kind of profile in terms of patterns of behavior and content consumption. When do they tend to visit? What do they tend to do when they arrive?

Known visitors.

 

So, as a visitor migrates through these segments on her customer lifecycle, the data on her gets richer and more valuable. However, the number of visitors in each of these segments gets smaller. By far and away the biggest segment is the anonymous visitors. Depending on the type of business or organization you are this segment could account for between 50 percent and 80 percent of all your visitors, meaning that the vast majority of the data that's collected, processed, stored, and reported on represents a poor return on investment. It's just numbers making up the numbers, so to speak. The real valuable data is on the relatively small numbers of visitors who are meaningful to you. This is the data you can do something with. It doesn't just tell you how many of them there are but who they are, where they are, and what they are like.

CYDigital/marteq.io's insight:

If you're a B2B marketer, odds are pretty good that you have nothing to do with Big Data: relatively speaking, your data set is pretty small. Now it may very well be large to you, but vs. a consumer bank or a retailer, it ain't anything. So there's the opportunity: take advantage and drive insight from the relatively small data set. Not terribly difficult. Take your web analytics, cross tab with purchasing patterns, and you've got a start.


  • See the article at from www.clickz.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Enterprise Web Analytics Tools: The Marketer's Guide - Digital Marketing Depot | #TheMarketingAutomationAlert

Enterprise Web Analytics Tools: The Marketer's Guide - Digital Marketing Depot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Table of Contents:

Section I: Introduction
Section II: Industry Trends
Section III: Selecting a Web Analytics Tool in Today’s Social Media World
Section IV: Vendor Profiles

  • Adobe SiteCatalyst powered by Omniture
  • AT Internet
  • comScore Digital Analytix
  • Google Analytics
  • IBM Coremetrics Digital Marketing Optimization Suite
  • Webtrends
CYDigital/marteq.io's insight:

And the price is right. h/t to MarketingLand, where you can read their summary of the report.


  • See the article at downloads.digitalmarketingdepot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us



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Belle Chua's curator insight, January 1, 2014 10:17 PM

Marketer's Guide to Choosing Enterprise Web Analytics Tools