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Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot

Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot | The MarTech Digest | Scoop.it
The Creative Trends Report for 2018 is here -- discover which design trends are predicted for this year.
CYDigital/marteq.io's insight:

Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot

 

FWIW...

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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New Character Length for Google SERP Snippets & Meta Descriptions - Portent

New Character Length for Google SERP Snippets & Meta Descriptions - Portent | The MarTech Digest | Scoop.it
Google is now saying that the maximum length for a snippet in search results is 320 characters including spaces & snippet features, like the Published Date. I more often recommend a length of 300 characters for a Meta Description. However, other data providers like RankRanger have noted that the new descriptions have yet to exceed 300 characters in the wild and are currently averaging out to only about 230 characters.

Do I need to rewrite all my Meta Descriptions for 320 characters? In a word: No. But while you don’t need to rewrite all your Meta Descriptions this instant, you might want to consider it.
CYDigital/marteq.io's insight:

New Character Length for Google SERP Snippets & Meta Descriptions - Portent

 

And if you want to know why, click through. But you many want to revisit your Meta Descriptions.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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20 Best Website Audit Tools To Boost Your Website’s Visibility - Design Web Kit

20 Best Website Audit Tools To Boost Your Website’s Visibility - Design Web Kit | The MarTech Digest | Scoop.it
If you want to make it to the top, you can’t just kick back and relax after launching your website. You should keep optimizing it and growing. One of the routines that you can’t discard is website audit. In the past, this procedure used to be very time-consuming. The website audit professional or team had to manually check hundreds of pages. Fortunately, now you can find plenty of automated website audit tools on the Internet. Today, we invite you to meet 20 best website audit tools for improving your website’s visibility in search engines.

Before we start, we want to forewarn you that there is no chance you find a one-size-fits-all solution. Each of the best website audit tools has its own peculiarities, draws, and limitations. Therefore, you’re bound to benefit from checking out all of them and sticking to 2 – 3 tools for checkups. So, let see best website audit tools on the list for 2017.
CYDigital/marteq.io's insight:

20 Best Website Audit Tools To Boost Your Website’s Visibility - Design Web Kit

 

An excellent collection.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce

How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce | The MarTech Digest | Scoop.it
Some of the benefits of a microsite include:

1. It allows more pages to be indexed by Google
2. You can craft a controlled experience on each page (vs. a section where people can move up and down to other sections)
3. You can add a lot more content to a certain page, without making your landing page a giant.
4. You can get more advanced with your analytics research as there are many different click-pathways within a microsite that aren’t possible to track or design for on a single page.
5. The technique I’m going to show you takes an Unbounce landing page, turns it into a 5-page microsite.


First, Choose a Landing Page to Work With. The five-step process is then as follows:
1. Create the microsite pages, by duplicate your landing page 5 times
2. Delete the page sections you don’t want on each microsite page
3. Create a Sticky Bar and add five navigation buttons
4. Set the URL targeting of the Sticky Bar to appear on the microsite pages
5. Add the Unbounce global script to your site
6. Click “Publish” << hardly a step.
CYDigital/marteq.io's insight:

How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce

 

And if you can create personalized URLs, you can create personalized websites.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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WordPress Website or Website Builder? - BlueHost

WordPress Website or Website Builder? - BlueHost | The MarTech Digest | Scoop.it
To determine if a website builder or WordPress website is the best option for your website goals, you need to consider the following factors.

Ease of Use
Appearance
Functionality
Security
Website Control
Website Hosting
Price
CYDigital/marteq.io's insight:

WordPress Website or Website Builder? - BlueHost

 

Another no-brainer: WP. Way many options available with WP.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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A Touch of Business's curator insight, January 30, 2018 5:30 AM

Tips for helping you choose what CMS works best for you

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Shared Hosting vs Dedicated Hosting Services - Which One Should You Choose? - DesignWebKit

Shared Hosting vs Dedicated Hosting Services - Which One Should You Choose? - DesignWebKit | The MarTech Digest | Scoop.it
Choosing a dedicated hosting plan comes with many added benefits. The first – and the most important – is that you won’t have to worry about limitations. Your website will run smoothly regardless of much bandwidth you consume. The user experience is improved as well, and you can monetize your website adding plugins to help you add SEO and ads. A lot of website owners worry about downtime, and nobody wants to see their site crash because others occupy too much bandwidth on a shared server.

Before making a pick and settling on shared hosting vs dedicated hosting, it comes down to security concerns. You can’t risk getting banned or hacked – which happens more often when you choose shared hosting. In general, shared hosting is less secure. The provider cannot be in charge of the security of all website on the server. For business, you should assess the options you have available carefully. Monitoring and keeping track of fraudulent activities is better preserved with dedicated hosting services.
CYDigital/marteq.io's insight:

Shared Hosting vs Dedicated Hosting Services - Which One Should You Choose? - DesignWebKit

 

A complete and utter no-brainer: dedicated. Given the importance of speed, do you really want your site slowed down by another site?

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It - CrazyEgg

Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It - CrazyEgg | The MarTech Digest | Scoop.it
Here’s the quick and dirty:  By creating one powerful, linkable, long-form article, your website can, in two weeks, receive a massive traffic spike, a high volume of social shares, and a steady influx of unique visitors.

Step 1. Figure Out What Your Target Audience Is Searching For

Step 2. Find Out Which Of Those Searches Is Most Valuable For You

Step 3. Write Down What Your Article Needs In Order To Rank

Step 4. Create An Outline For Your Article

Step 5. Reach Out To Niche Authorities For Quotes, Input, And Feedback

Step 6. Write Your Article

Step 7. Publish And Promote

Step 8. Reach Out To Your Influencers And Ask Again
CYDigital/marteq.io's insight:

Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It - CrazyEgg

 

Great step-by-step primer.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Top 20 Elements That Add Credibility to Your Website - QuickSprout

The Top 20 Elements That Add Credibility to Your Website - QuickSprout | The MarTech Digest | Scoop.it
Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy.

If you’re offering something without a trusted name or brand behind it, people will be hesitant to buy what you’re selling. Why? Well, with so many other options available on the market, it’s too easy for people to find what they’re looking for somewhere else. This goes for ecommerce stores, blogs, or any business that has a website. If a visitor sees a red flag on your website, they will leave. 
CYDigital/marteq.io's insight:

The Top 20 Elements That Add Credibility to Your Website - QuickSprout

 

Pls click through for the complete list of elements.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why Websites with Simple Designs Have Higher Conversion Rates - QuickSprout

Why Websites with Simple Designs Have Higher Conversion Rates - QuickSprout | The MarTech Digest | Scoop.it
Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also lik
CYDigital/marteq.io's insight:

Why Websites with Simple Designs Have Higher Conversion Rates - QuickSprout

 

And there are plenty of simply designed WP templates out there.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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72 Must-Have Features for E-Commerce Websites [Infographic] - MarketingProfs

72 Must-Have Features for E-Commerce Websites [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Does your e-commerce website provide the best possible experience for visitors? Check out today's infographic to see 72 site sections and features to consider when creating or updating your site.
CYDigital/marteq.io's insight:

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How Much Does a Website Cost? - WhoIsHostingThis

How Much Does a Website Cost? - WhoIsHostingThis | The MarTech Digest | Scoop.it
In this illustrated guide, we explore the various costs and options associated with starting a website -- from base-cost to full-featured estimates.
CYDigital/marteq.io's insight:

This may be on the low side. If you're estimating from this, add 35%.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Neuromarketing Web Design: 10 Ways to Connect to Clients Brain - DesignWebKit

Neuromarketing Web Design: 10 Ways to Connect to Clients Brain - DesignWebKit | The MarTech Digest | Scoop.it
Neuromarketing can become a great tool in web design and marketing if it is wisely used. We have conducted a research tha
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Emotional Design for Higher Conversions - CXL

Emotional Design for Higher Conversions - CXL | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

The complete article provides excellent guidance, especially with regards to website design.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Turn Product Pages into High Converting LPs [14 Examples] - Big Commerce

How to Turn Product Pages into High Converting LPs [14 Examples] - Big Commerce | The MarTech Digest | Scoop.it
Product landing pages are built to generate conversions
Landing pages –– i.e. your product pages –– are specifically created to increase conversions. It’s why they’re so important to get right.

A conversion is any defined action that you’d like your page visitors to take:

signing up for your emails or deals
subscribing to your blog
downloading an e-book
following your store on Instagram
And, of course, that conversion can be a sale.
CYDigital/marteq.io's insight:

Not that landing pages should be product pages, but vice versa.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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10 Pages You Should Include on Your Website [infographic] - Digital Information World

10 Pages You Should Include on Your Website [infographic] - Digital Information World | The MarTech Digest | Scoop.it
10 Pages You Should Include on Your Website [infographic]
CYDigital/marteq.io's insight:

Yeah, that's pretty much it. Nothing out of the ordinary.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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11 Design Lessons from the 100 Best Marketing Blogs - Digital Information World

11 Design Lessons from the 100 Best Marketing Blogs - Digital Information World | The MarTech Digest | Scoop.it
Every decision your business faces – choosing between a red or green purchase button or redesigning your website – has been encountered by hundreds of marketers before you.
CYDigital/marteq.io's insight:

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Most website redesigns are a waste of money. Here’s what sets the successful ones apart - EyeQuant

Most website redesigns are a waste of money. Here’s what sets the successful ones apart - EyeQuant | The MarTech Digest | Scoop.it
Find out how to make sure your website redesign is a success.
CYDigital/marteq.io's insight:

Heat mapping + analytics > opinion.

 

Click to view the complete article from its original source.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Hacking web design with neuroscience: 5 ways to influence how users see your website - EyeQuant

Hacking web design with neuroscience: 5 ways to influence how users see your website - EyeQuant | The MarTech Digest | Scoop.it

Hack #1: Visual simplicity (de-cluttering your design)
Follow our Simple 3-Step Process for Decluttering your Website, which includes tips for:

  • cutting back on unnecessary text,
  • stretching the page vertically by adding more white space, and
  • replacing "busy" imagery.

Hack #2: Luminance Contrast

Luminance refers to the intensity or perceived "brightness" of a light, or in this case, the brightness of a color used on your website. The idea that bright colors attract attention isn't new, but here's the thing: our data suggests it's the contrast in brightness that really matters - particularly when it comes to text and background colors. 

 

Hack #3: The Pop-Out Effect (Color)

We've found that the effect of luminance contrast is greater than the pop-out effect, but understanding both effects can help you determine the optimal color scheme. A good rule is to use a color that is high in luminance contrast but doesn't appear frequently on the page. That means:

  • No "ghost buttons" (more on that here)
  • Don't use your primary brand color to emphasize content
  • It can help if headlines, key value propositions, and calls to action are a different color from the rest of the text on the page.

Hack #4: Center-Left Spatial Biases

Many consultants claim that users scan/read pages in an F or Z-Shaped Pattern, but our data suggests those rules of thumb aren't reliable. We analyzed scan-phase eye tracking data from 99 websites (each one viewed by 46 people), and there is a center-left spatial bias.

Hack #5: Using Lines & Edges

You should avoid obnoxiously large text, but the data also suggests that if you want to increase the amount of attention going to your headline (or other text), you're better off increasing font weight (boldness) than font size. You should also consider edge density when selecting imagery. Images containing areas of high image density are more likely to distract users. Be careful with images that contain patterns or high-density backgrounds (trees, grass, rows of windows, etc).

CYDigital/marteq.io's insight:

Very smart guidance on website visuals. When you click-through, the article provides terrific examples 

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

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How To Easily Change WordPress Themes - Bluehost

How To Easily Change WordPress Themes - Bluehost | The MarTech Digest | Scoop.it
After choosing a theme, you may want to switch to a new one or preview potential options for a switch. Before you change your theme, be sure to follow these steps and backup or clone your existing site to ensure that your theme change goes smoothly.

Be careful when changing your theme. Most of your information will transfer, but not all of it. Your pages, posts, default WordPress settings, and media uploads will be unaffected. However, the change will affect the display of your information.
CYDigital/marteq.io's insight:

Click through for the directions. It's a bit harder than what it reads.

 

MarTech is the New Black. Get fashionable. Contact marketingIO to see how. #MarTech #DigitalMarketing

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Adnanbadhon's comment, September 6, 2018 6:22 AM
https://www.themepoints.com/ You can get awesome themes and plugins from here.
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5 Pillar Page Examples to Get You Started With Your Own - HubSpot

5 Pillar Page Examples to Get You Started With Your Own - HubSpot | The MarTech Digest | Scoop.it
Earlier this week, we learned what a pillar page is. Now, uncover these great examples to help you get started on building your own.
CYDigital/marteq.io's insight:

Pillar Pages: the latest trend in website design.

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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Building A Problem-Based Website Navigation For A Solution Driven Mindset - Linchpin SEO

Building A Problem-Based Website Navigation For A Solution Driven Mindset - Linchpin SEO | The MarTech Digest | Scoop.it

"What is a problem-based navigation structure? We define it as a navigation that is built and framed based upon your user’s problems and challenges and the solutions you provide. It is inherently more conversational, with the goal of aligning with the mindset and challenges your users face.

How To Build A Problem-Based Website Navigation

Step 1: Understand Your Target User’s Problems
Step 2: Find The Emotional Trigger
An emotional trigger is the response to an external stimuli that causes you to take an action. In the digital world it is what your users encounter causing them to need and then search for a solution to their their problem.
Step 3: Do The Keyword Research
Step 4: Create Each Navigation Label In Conversational Language
Step 5: Be Precise And Focused With Navigation Labels"

CYDigital/marteq.io's insight:

A smarter approach to wireframing your website.

 

Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing

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16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] - MarketingProfs

16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Optimizing for higher B2B website conversion rates doesn't have to be complicated. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
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Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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By October 2017, You Need to Have a Transparent SSL Certificate | MarTech

By October 2017, You Need to Have a Transparent SSL Certificate | MarTech | The MarTech Digest | Scoop.it
By October 2017, You Need to Have a Transparent SSL Certificate by Douglas Karr on MarTech
CYDigital/marteq.io's insight:

Spend the $8.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic] - MarketingProfs

40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
A customer's first impression of your brand depends much on the colors associated with it. See which colors elicit what emotions, and how you can use the psychology of color to better sell.
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For More #MarTech: http://bit.ly/miocom

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Optimizing Homepages: How a clear objective can increase conversion | MarketingExperiments

Optimizing Homepages: How a clear objective can increase conversion | MarketingExperiments | The MarTech Digest | Scoop.it
In this Quick Win Clinic, Flint McGlaughlin looks at a homepage submitted by Central Berkshire Habitat for Humanity that has no clear objective. Its visitors
CYDigital/marteq.io's insight:

Back to Back excellent guidance.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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