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How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce

How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce | The MarTech Digest | Scoop.it
Some of the benefits of a microsite include:

1. It allows more pages to be indexed by Google
2. You can craft a controlled experience on each page (vs. a section where people can move up and down to other sections)
3. You can add a lot more content to a certain page, without making your landing page a giant.
4. You can get more advanced with your analytics research as there are many different click-pathways within a microsite that aren’t possible to track or design for on a single page.
5. The technique I’m going to show you takes an Unbounce landing page, turns it into a 5-page microsite.


First, Choose a Landing Page to Work With. The five-step process is then as follows:
1. Create the microsite pages, by duplicate your landing page 5 times
2. Delete the page sections you don’t want on each microsite page
3. Create a Sticky Bar and add five navigation buttons
4. Set the URL targeting of the Sticky Bar to appear on the microsite pages
5. Add the Unbounce global script to your site
6. Click “Publish” << hardly a step.
CYDigital's insight:

How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce

 

And if you can create personalized URLs, you can create personalized websites.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips

The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips | The MarTech Digest | Scoop.it
Looking for a way to personalise your website, but budget is tight? In this guide, I show you how to provide a personalised experience using Google Tag Manager - 100% FREE.
CYDigital's insight:

The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips

 

You'll want to bookmark this one. Superb!

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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What is the ROI of website personalization? | Smart Insights

What is the ROI of website personalization? | Smart Insights | The MarTech Digest | Scoop.it
Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors
CYDigital's insight:

What is the ROI of website personalization? | Smart Insights

 

Your results WILL vary.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Using Marketing Automation for Personalized Websites - DestinationCRM

Using Marketing Automation for Personalized Websites - DestinationCRM | The MarTech Digest | Scoop.it
Traditionally, businesses have employed marketing automation solutions strictly for email campaigns. But this has started to change in recent years, with companies utilizing marketing automation capabilities for tasks such as website personalization. According to Meghan Anderson, vice president of marketing at HubSpot, using marketing automation solely for email marketing fails to unleash the power of the solution to put companies “in lockstep with customer behavior.” Hoffmeier adds that marketing departments have begun to think of marketing automation solutions as members of their organizations because they help them exceed expectations by assuming responsibility for significant portions of their workload.

Personalizing website content has become perhaps the most essential use for marketing automation technology. Five or six years ago, customers didn’t expect websites to adapt around them, but since then they have become habituated to the customized experiences delivered by companies such as Netflix and Amazon, Anderson says. For this reason, more companies are starting to incorporate marketing automation into their inbound marketing strategies. Bruce Culbert, chief service officer at the Pedowitz Group, agrees, saying that while marketing automation solutions improve email communications in lots of different ways, using marketing automation as part of an inbound marketing strategy can enable the tracking of unknown visitors, so that when they reveal themselves, significant data on them has already been compiled.
CYDigital's insight:

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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Your Website Should Be As Personalized As Your Email Marketing - BrightInfo

CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Four overlooked B2B marketing ideas you can use now - {grow}

Four overlooked B2B marketing ideas you can use now - {grow} | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Spot on.

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