The Marketing Automation Alert’s Week in Review | The MarTech Digest |

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Our take from this week:

  • Much continues to be published regarding ROI/tracking/metrics, from MA to social media to content marketing.
  • Budgets and spending are up for the Marketing function, and this is no surprise given the gains in marketing attribution.
  • Big Data continues to be a topic of focus, but as we have said: there may not be enough Big Data in the B2B DB.  The lesson is really this: get your data together, draw hypotheses, examine your data, create campaigns accordingly.
  • Hold off on reviewing/research Facebook’s Graph Search: nothing there yet for the B2B Marketer.
  • Buyer personas: just not enough written out there, and we’re hoping to see more concrete frameworks.