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The Most Effective Content Marketing Tool Your Strategy May Be Missing - Forbes

The Most Effective Content Marketing Tool Your Strategy May Be Missing - Forbes | The MarTech Digest | Scoop.it
At its core, a white paper should provide relevant information to the reader which they find useful and meaningful. By lending content that is beneficial to the user, there is a value-added aspect to the white paper’s delivery method. In addressing a problem-solving solution, readers will naturally be drawn to the material to satisfy their need.

CYDigital's insight:

But it has to be done right! A white paper about your product is nothing more than a pure promo piece.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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The White Paper: Your Content Marketing Strategy’s Secret Weapon - Zerys

The White Paper: Your Content Marketing Strategy’s Secret Weapon - Zerys | The MarTech Digest | Scoop.it
CYDigital's insight:

For more info: Click through for tips on how to create a white paper.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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The Anatomy of an Excellent Whitepaper [Infographic] - Kapost Content Marketeer

The Anatomy of an Excellent Whitepaper [Infographic] - Kapost Content Marketeer | The MarTech Digest | Scoop.it

 

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Wendy Brown Singer's curator insight, September 30, 2014 12:26 PM

Don’t worry about things like incomplete sentences and non-standard punctuation? Nice tips for designing electronic white papers...except for that one.