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The Top 10 Revenue Impacting Marketing Activities [Infographic] - Uberflip

The Top 10 Revenue Impacting Marketing Activities [Infographic] - Uberflip | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Do ya see #1? Do ya??

 

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Three Ways Marketers Can Master Strategic Word-of-Mouth - Profs

Three Ways Marketers Can Master Strategic Word-of-Mouth - Profs | The MarTech Digest | Scoop.it
1. Wake up the dead

Yes, zombies are real: They're your silent customers, and they may have given up on you. And although they may not be talking to you, that doesn't mean they're keeping quiet. They've got plenty of colleagues and friends who work in a similar field, who attend the same conferences, or who will find themselves in the line of fire during the next rant.

2. Keep all of your advocates close...

Account teams might have a handle on which customers are more vocal than others, but Marketing can use customer sentiment data to find all your advocates.

3. And keep your detractors closer

Even if you know of customers who are promoting you, but you forget to also pay attention to unhappy customers, you're advocate marketing work is essentially all for nothing. 
CYDigital/marteq.io's insight:

CT for the details.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Word-of-Mouth Psychology Cheat Sheet [Infographic] - Socially Stacked

The Word-of-Mouth Psychology Cheat Sheet [Infographic] - Socially Stacked | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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The Science of Sharing (Word of Mouth and Social Marketing) - Gartner | #TheMarketingAutomationAlert

The Science of Sharing (Word of Mouth and Social Marketing) - Gartner | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

[Contagious: Why Things Catch On]  is full of examples of interesting ideas that spread, but also provides a strong reminder for marketers, citing research that only 7 percent of “word of mouth” recommendations (or complaints) happen online.   Berger then talks about the science of sharing, citing 6 factors that influence how fast and broadly an idea spreads.  His mnemonic for these is STEPPS:

-- >  Social Currency – People share things that they think will make them look “good” (smart, cool, hip, etc.) in the eyes of their peers.

-- >  Triggers – People share things that are top of mind, because of associations with other things that people think about all the time. (Note: This is more of a hidden trait, but consciously creating trigger associations can have a big, big impact.)

-- >  Emotion – People share things that evoke emotions
(A note on this since I’ve blogged about emotions before: Focus on things that cause high arousal.   This can be positive (awe, excitement, amusement) or negative (anger, anxiety).  But don’t go for the middle.  Just making people feel content or sad won’t drive sharing.)

-- >  Public – People share things that are visible.

-- >  Practical Value - People share things they think will help others.

-- >  Stories -  People use stories as a the medium to communicate ideas in an interesting way (another favorite topic of mine)

 

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CYDigital/marteq.io's insight:

I did a quick scan, and it's Malcom Gladwell-ish with more proof. Think of Tipping Point but with action items!

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