The MarTech Digest
550.6K views | +25 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Zoho CRM Upgrade Targets Salesforce - InformationWeek

Zoho CRM Upgrade Targets Salesforce - InformationWeek | The MarTech Digest | Scoop.it
Zoho has released the latest version of Zoho CRM, a version that it is calling "the industry's first multichannel CRM" with a mobile app, dedicated sales-oriented email client, and cloud-based SalesSignals application that pulls together social media, user feedback, support ticket tracking, and other customer-based actions.

Zoho isn't the first option many IT specialists think of when the topic is CRM, but in a telephone conversation with Raju Vegesna, chief evangelist at Zoho, he said that Zoho currently has some 300,000 businesses actively using Zoho CRM. He put that number in context, saying that Zoho has 20 million users and is adding 700,000 new users each month.

While the new edition of Zoho CRM adds approximately 50 new features, Vegesna focused on parts of the application that deal with three major functions -- analysis, communications, and incentive -- as potential break-out features intended to help Zoho compete with giants like Salesforce.com in the CRM marketplace.
CYDigital/marteq.io's insight:

Zoho: one of the most underappreciated apps in the marketplace.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Zoho Social tool tracks revenue from social media marketing | ZDNet

Zoho Social tool tracks revenue from social media marketing | ZDNet | The MarTech Digest | Scoop.it
Pleasanton, Calif.-based cloud software company Zoho has released its cloud-based social media management software for businesses.

Zoho Social integrates with Zoho CRM and claims to be the "first tool of its kind to track revenue from social media marketing efforts".

It was released last year as a tool to schedule and publish content, monitor social interactions, and analyze performance over time. The tool enables users to manually add anyone interacting with their brand on social media as a lead. They can also set predefined social activities, such as likes, retweets, and comments, as lead qualifiers to automate lead generation.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.